South Koreans have reacted angrily to a brand new advert for Absolut Vodka that includes big anti-executive demonstrations which have introduced downtown Seoul to a standstill in contemporary weeks.
Absolut Korea’s advert displays lots of protestors preserving candles, with the gang forming the shape of the vodka model’s signature bottle. The phrases “the future is Yours to Create” are written across the top.
the corporate shared the image on its professional facebook web page Saturday.
thousands of fb customers criticized the advert, with many calling on the company to take it down. They said it was inappropriate for Absolut to use the protests to promote alcohol.
associated: South Korea’s parliament votes to question President Park Geun-hye
“what’s the relationship between vodka and the protest? i don’t even get who the goal is for this advert, when the corporate makes use of Korean citizens in this situation,” wrote Yoneu gained.
“If this was once a world cup suit or a live performance, it could were suitable. however, if you recognize what this image manner, i don’t suppose it can be proper to attach it to alcohol,” wrote Hyojang Chang.
related: Sprite’s #BrutallyRefreshing advertisements had been brutally sexist
Absolut’s guardian company, Pernod Ricard (PDRDY), didn’t respond to a request for remark.
hundreds of lots of people took part in protests to demand President Park Gyen-hye’s resignation over a corruption scandal. They filled the streets of Seoul despite freezing weather.
Lawmakers voted on Friday to question Park, and lots took to the streets again to have fun.
Pernod Ricard shouldn’t be the first beverage firm to run into trouble not too long ago for its promotion.
In August, Coca-Cola (KO) ran an Irish ad campaign for Sprite that was supposed to be “brutally clean.”
The campaign used phrases similar to “She’s considered more ceilings than Michelangelo,” and “you are no longer common, you are straightforward.” It was once speedy slammed as “sexist” and “misogynistic” with the aid of social media users.
the company apologized and removed the advert from billboards and web sites across the united states of america.
— Jenny Roh contributed to this report.
CNNMoney (Hong Kong) First printed December 12, 2016: 7:02 AM ET
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