It was once all however inevitable that the Virgin the us brand would not survive its merger with Alaska airways.
positive sufficient, the father or mother company announced Wednesday that every one Virgin america flights will change into Alaska airlines flights, doubtless sometime in 2019.
however don’t despair, Virgin the united states groupies: Alaska promised that it’ll maintain so much of the “flair” that accompanied Virgin flights, together with all that free in-flight leisure, temper lighting fixtures and track. It also plans on adding extra top rate seats, satellite tv for pc connectivity and an improved usual-flier program on all Alaska flights over the following couple years.
“The intention is to create a heat and welcoming West Coast-inspired vibe,” Alaska airlines said in a press unlock.
despite the fact that Virgin the united states gained an excellent following of die-arduous fans, Alaska airlines continues to rank extremely in purchaser satisfaction, topping all airways in JD energy’s listing ultimate year.
Alaska sold Virgin remaining yr as a way to bust into the California market in an incredible way. it can be performed that, adding 25 new daily flights out of San Francisco, San Diego, la and San Jose final 12 months.
however Virgin wasn’t going to stick around without end: Alaska airlines failed to want to pay license fees on the Virgin model indefinitely.
related: Alaska Air and Virgin the us at the moment are one
“whereas the Virgin the us identify is liked to many, we concluded that to be successful on the West Coast we had to take action beneath one title – for consistency and efficiency, and to allow us to continue to deliver low fares,” mentioned Sangita Woerner, Alaska airlines’ vice chairman of selling, in a observation.
The $ 2.6 billion merger resulted in a blended airline with nearly 1,200 day-to-day flights and 286 airplane, making it the united states’ fifth greatest airline.
CNNMoney (ny) First revealed March 22, 2017: 8:40 PM ET
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