President-choose Donald Trump’s financial arrangement with “superstar Apprentice” could provide him with a minimize of the money generated through NBC’s product integration deals for the convey, a Hollywood supply with direct knowledge of the association told CNNMoney.
For years, Trump has obtained a component of the revenue from the show’s product integration deals, the supply said. If that association is still in location, it’s now a potential avenue of affect for corporations that want to get the ear of Trump and his administration, and gifts a thorny situation for Comcast/NBCUniversal, which controls the deals.
“If an advertiser needs to curry want with Trump, that’s how to do it,” the source said.
that could embrace brands owned with the aid of international corporations; non-public equity corporations, which have carried out offers with the express sooner than; or security contractors that additionally produce consumer items. Any company like these might have a vested interest in moving into good favor with the forty fifth President of the us.
in truth tv, product integration refers to offers wherein advertisers pay to place their merchandise in a express. When contestants on “celebrity Apprentice” are tasked with directing a commercial for a brand new OnStar product, making a retail strategy for LifeLock or repackaging Omaha Steaks, that’s product integration. In 2011, advert Age reported that advertisers had been paying between $ 5 million and $ 9 million to get their product built-in right into a single episode.
The source may not confirm that the phrases of the association had no longer modified. NBC, the network that airs “celebrity Apprentice,” did not respond to requests for comment. MGM, the company that owns the exhibit, declined comment.
Trump may also preserve his executive producer title on the show and, if the deal has not changed, will receive a charge for every episode that airs. As structured within the authentic arrangement, NBC will pay the manufacturing firm for rights to broadcast the express, and the production company pays the manager producer rate to Trump.
When “The Apprentice” debuted on NBC, in 2004, Mark Burnett Productions controlled the product integration offers and gave a reduce of the earnings to NBC. but a couple of years ago, the source said, the association switched: NBC took over integration, and despatched a lower of the cash to the production company. that money would then be distributed to partners in the show, together with Trump. (MGM got Mark Burnett productions last yr; Burnett himself is now president of MGM’s television and Digital staff.)
There was once one agreement protecting each “The Apprentice” and “celebrity Apprentice,” the source mentioned.
If that deal is still in situation, the businesses shopping for product integrations on “famous person Apprentice” might be not directly paying money to the President-pick.
The Trump marketing campaign didn’t respond to a request for comment concerning the product integration revenue.
based on a earlier inquiry about Trump’s govt producer credit, Trump spokesperson Hope Hicks instructed CNNMoney: “Mr. Trump has an enormous stake within the express and conceived of it with Mark Burnett.”
CNNMoney (big apple) First printed December 9, 2016: 7:23 PM ET
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