facebook, which in latest months has copied lots of Snapchat’s features, is again at it again.
fb-owned (FB, Tech30) Instagram on Tuesday introduced a couple of new options, together with face filters similar to the ones Snapchat debuted about 19 months ago that became customers into doggies and puking rainbow faces.
Instagram is beginning out with eight filters, together with furry koala ears and tiaras. one of the most filters — like Snapchat’s — also work with a second particular person within the frame.
to use the new face filters on Instagram, swipe into the camera and search for a brand new face icon within the backside proper-hand corner. faucet to view and check out on completely different filters in your face. Then take a photograph, video or Boomerang (Instagram’s app that makes brief videos that loop from side to side).
associated: fb’s transformation into Snapchat is almost full
remaining August, Instagram launched stories — a clone of Snapchat’s photograph and video posts which are shared through customers and disappear after 24 hours. The move is doubtlessly hurting Snapchat.
Snapchat added best five million day-to-day lively customers within the final three months of final 12 months, down from at least 10 million delivered in each of the previous 4 quarters. That slowdown coincided with Instagram launching the copycat feature.
In its most contemporary quarter, Snapchat mum or dad company Snap (SNAP) stated 166 million daily lively users, an addition of just eight million from the prior quarter. ultimate month, Instagram stated tales had greater than 200 million daily lively users — or more than the selection of daily users for Snapchat in complete.
facebook also introduced an almost equivalent stories feature on its namesake platform in late March, but it hasn’t been widely adopted. It now additionally deals an identical options on Messenger and WhatsApp.
On an revenue call with analysts final week, Snap CEO Evan Spiegel ultimately fired back at facebook. “if you want to be a ingenious firm, you have got to be comfortable with and principally enjoy the truth that individuals reproduction your stuff,” Spiegel mentioned.
associated: Snapchat CEO burns facebook on salary name
Instagram on Tuesday additionally revealed a brand new “rewind” mode that performs a video in reverse — some other characteristic Snapchat already bargains.
“Drop a microphone and watch it fly up into your hand. seize a fountain in movement and share a rewind of the water floating back up. test with some magic methods of your personal and defy the rules of physics anywhere you might be,” Instagram wrote in a blog post.
the corporate also introduced a new hashtag sticky label and the flexibility to make a customized hashtag with simple textual content. by means of tapping the hashtag, users can explore related content material.
And ultimately, Instagram unveiled an eraser software. After taking a photograph or video, users can choose a drawing software and tap and hang to fill the entire display with color. Then, using the eraser brush, they may be able to express parts of the photograph or video underneath.
Snapchat printed its personal “magic eraser” characteristic — simply closing week.
CNNMoney (big apple) First revealed may just 16, 2017: 9:00 AM ET
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