Lyft thinks it has found in a different way to differentiate itself from its rival Uber.
The trip-sharing company introduced Sunday morning that it’ll soon enable passengers to round up their fares to the closest dollar, and provides the variation to charity.
round Up & Donate will launch in the coming weeks, perhaps with a single organization that may obtain donations, Lyft executives said. the corporate expects to progressively enlarge the program and spotlight area people organizations.
Lyft is the smaller of the two most neatly-recognized journey-sharing startups. the 2 firms compete vigorously towards one every other. Uber has change into the dominant name around the globe, and it can be valued at greater than $ 60 billion.
however Uber’s explosive boom has come at a price. Uber is investigating public allegations of sexual harassment of girls at its workplaces, and the hashtag #DeleteUber has trended on social media. CEO Travis Kalanick has said he wants management assist and is in the hunt for a 2nd in command.
associated: Why the youngest Uber and Lyft drivers take advantage of
Lyft, which is serious about the us, introduced in January that it will expand to one hundred more U.S. cities this year.
Lyft originated as a lighthearted ridesharing option, at the beginning encouraging riders and drivers to fistbump sooner than rides. Drivers also used to position huge pink mustaches on the grill of their vehicles.
analysis from The Rideshare guy, a well-liked industry weblog, has discovered that Lyft drivers report better cash than Uber drivers. Lyft allows drivers to obtain tips through its app, whereas Uber does not.
Lyft is just not the primary to build charitable donations into ridesharing. RideAustin, a nonprofit company in Austin, Texas, has a identical application.
CNNMoney (Washington) First printed March 26, 2017: 10:forty three AM ET
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latest financial information – CNNMoney.com
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