Snapchat is including but another characteristic as it continues to step up its efforts to compete with fb.
On Tuesday, Snapchat unveiled a new tool that lets users collaborate with family and friends to create customized tales. stories are picture and video posts which can be shared with the aid of users and disappear after 24 hours.
tales can now be custom-made around a particular event or area, like a birthday celebration or a commute. The consumer decides who can add to the Story and who can see it. you could also make a selection to “geofence” the Story around a certain place (a couple of block in circumference) — to permit both handiest pals or “pals of friends” throughout the geofence so as to add to or view the Story.
To create a custom Story, faucet the “Create Story” icon within the high right nook of the stories page. name the Story, invite a selected checklist of pals or invite customers according to their area.
stories disappear if no one has brought to them in the remaining 24 hours. Snapchat mentioned the customized tales replace is rolling out and should be on hand by means of Wednesday.
related: Snapchats not have to disappear after 10 seconds
The move comes after facebook-owned Instagram simply closing week copied more of Snapchat’s features — this time by means of including face filters.
Instagram launched its own tales function last August, which has turn into more and more fashionable. last month, Instagram said tales had greater than 200 million day by day lively users — or more than the selection of day by day customers for Snapchat in total.
In its most contemporary quarter, Snapchat mother or father company Snap (SNAP) mentioned it had 166 million day by day energetic customers.
facebook (FB, Tech30) also introduced an almost similar tales feature on its flagship platform in late March, and likewise now deals equivalent options on Messenger and WhatsApp.
associated: Instagram rips off Snapchat, once more — this time with face filters
Snapchat has spoke back with a slew of latest features. earlier this month, the company stated snaps would not have a point in time, and added editing tools similar to the power to attract with emojis or erase an object in a photo. In contemporary months, Snapchat has additionally made stories searchable and added 3D filters.
On the latest earnings call, Snap CEO Evan Spiegel publicly addressed facebook’s copycat features. “if you want to be a inventive company, you’ve got to be ok with and basically experience the fact that individuals reproduction your stuff,” Spiegel stated.
CNNMoney (big apple) First printed could 23, 2017: 9:00 AM ET
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