The British govt has a brand new enemy: calories.
After cracking down on sugar and salt, Public fitness England talked about Friday it now wanted organizations to scale back the calories in food to handle an weight problems epidemic amongst children.
It plans to set calorie ambitions for speedy meals and other food frequent with children through the birth of 2018.
“competent foodstuff, pizzas, burgers, savory snacks and sandwiches are the types of meals likely to be included in the software,” the govt’s health body said in an announcement.
Dominique Lemon, spokeswoman at Public fitness England, stated the application would cover food sold at all types of retailers, from grocery retailers to espresso retail outlets and quick food restaurants.
The government has already set similar aims for sugar and salt content material.
The initiative might drive food manufacturers to cut back the dimension of their items and use distinct parts.
the new aims can be voluntary to delivery, Lemon talked about. but if the program does not work, the government would believe making the objectives legally binding.
it be been down this highway earlier than, introducing a sugar tax on soda makers remaining yr.
The U.ok. delivered the tax as part of an effort to in the reduction of childhood weight problems. Drinks with total sugar content material above 5 grams per 100 milliliters are suffering from the levy with a much better rate ($ 0.30 per liter) for drinks with over eight grams.
The measure looks to have worked. in preference to chance bigger costs harmful earnings, Coca-Cola (KO) and Pepsi (PEP) have already reduced the sugar content material of many items.
The foods and drinks Federation stated it welcomed the executive’s “total weight loss plan” method.
“we’re completely satisfied that the govt has verified the broadening of its focal point beyond just sugar — and against calories — as it seeks to address weight problems,” Britain’s food trade association said in a press release.
Soda wars: the uk’s tax on sugary drinks is working
Public health England stated British adults consume on standard between 200 and 300 calories more than they need day to day. One in three British babies are either obese or obese by the point they go away fundamental college. children from deprived backgrounds greater prone to be overweight.
“decreasing calorie consumption from sources aside from sugar is crucial to reversing the worrying weight problems vogue,” it stated in the statement.
http://i2.cdn.turner.com/money/dam/assets/170818141244-burger-school-boy-120×90.jpg
Latest financial news – CNNMoney.com
Facebook
Twitter
Instagram
Google+
LinkedIn
RSS