Angelica Nwandu, creator of The shade Room, joined our own Anthony Ha on the stage of TechCrunch Disrupt to talk about the growth of her Instagram-first gossip blog. regardless of growing The color Room to 9.three million Instagram followers and profitability, Nwandu says she has no real interest in an acquisition.
Nwandu attributes her success to meme culture — the ability for big teams to impact change the usage of the web as a platform. She first identified the worth of her creation when it started influencing the information its writers were covering. and unlike a lot of her friends, Nwandu stepped again from complete regulate early on to allow the group around her to have a voice within the tales being written.
“Social media is in regards to the community, and so are we,” explained Nwandu. “individuals come for the feedback and for fellowship with the other roommates, that’s the principle goal, they wish to hear what they’ve to say, it’s a discussion board.”
The shade Room now lives on most social media systems and has its personal web page and video workforce. through sheer numbers, the weblog punches considerably above its weight. unlike different viral media websites like BuzzFeed, The color Room has taken very little venture financing. Its best investor to this point is Indie VC.
“I’m not totally closed off to traders when the proper accomplice comes,” mentioned Nwandu.
though Nwandu didn’t title names, she referred to that The coloration Room has acquired acquisition bargains from a bunch of main studios. She used to be very clear that she has little interest in taking advantage of early growth and plans to maintain The color Room independent.
“The block is sizzling for The color Room at this time,” asserted Nwandu. “literally we’ve got been approached through every studio that you may imagine in Hollywood. we have now the entire offers on the desk, but i have an enormous vision for what I see The color Room being in the future and we want to be our own network.”
Studios have additionally approached The shade Room with pastime in producing a tv exhibit with Nwandu, but she feels that tv is the fallacious medium for an audience that consumes content from cell ninety three percent of the time.
The profitable startup plans to maintain investing capital again into its business to spur increase, in particular in video production. It’s already locked down main advertisers like GMC and McDonald’s and plans to pursue high-quality partnerships with studios fairly than exits.
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