Yik Yak crashed and burned after elevating $ 73.5 million… then laying off most of its workers as users ditched its anonymous message board app. but now Yik Yak seems to be taking any other shot on the school demographic with an app for chatting up people with the same classes, main or pastime.
last week, an app referred to as Hive regarded within the app shops. It was once built via Richard man, Yik Yak’s lead cell developer, shares the same minty green colour scheme and features Yik Yak co-founder Brooks Buffington in its screenshots. noticed through The Verge and now on Product Hunt, Hive describes itself as “an exclusive social network for your campus. With Hive it’s easier than ever to talk with everyone on campus.”
The app appears to will let you subscribe to chat room “channels” for various courses, majors and pursuits, plus message right away with particular individuals. It’s laid out much like Slack with a side drawer full of your completely different channels. The seize is that the iOS and Android app is only for college children with .edu email addresses, and at the moment it’s only open at South Carolina’s Furman university where Yik Yak’s co-founders met.
the theory seems to be that if you need help learning for a check, working on a analysis undertaking or organizing a club, Hive could help. We’ve reached out to Yik Yak for extra small print about whether this is an legit pivot or only a aspect project, but haven’t heard back.
Merging fb authentic sign-up strategy with the messaging pattern and Slack’s design is a beautiful astute way to create a method for a viral app. fb initially only let customers at a number of elite colleges join, and one in every of its core options was once the ability to look who used to be to your courses. The steady usage of chat apps has made them the focal factors of the cellular trade. And Slack has confirmed that simple messaging can free up deep value from collaboration.
but Hive lacks the network impact fb created by interconnecting users from different schools. The messaging has become swamped with competitors. And Slack’s design works because you’re most likely most effective in a number of groups or channels, and your entire work is necessary.
Hive’s wide selection of channels of unfocused conversation may really feel noisy and useless. fb already has a teams For schools product focused round lessons. Plus, when students have already got a multitude of messaging apps, they may well be reluctant to sign up for any other just for homework pointers.
cutting its head rely, doubling down on the demographic it knows and building a lean new product is strictly what Yik Yak should have completed with its remaining project capital. but to bounce again to any place close to the $ four hundred million valuation it reached prior to its first app crumbled, Yik Yak wants lightning to strike twice — and this time to figure out how one can bottle it.
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