a shopper on manhattan’s Fifth Ave. on December 24, 2016.
As customers flock to shops this week to come undesirable Christmas items, malls and different conventional shops have an opportunity that pure e-commerce players don’t: make every other sale.
About 10% of vacation purchases are returned, consistent with the nationwide Retail Federation, although the rate can be triple for online orders. And the overwhelming majority of these goods come again to brick-and-mortar retailers, despite the place they were bought. At J.C. Penney Co. JCP, -1.17% as an example, more than 90% of online returns are brought to a bodily store.
that provides retailers with a brick-and-mortar footprint the chance to promote customers new merchandise, which is able to offset the excessive value of returns and help clear unsold inventory. On average, shops spend about 8% of gross sales processing returns, in line with Inbound Logistics, a trade publication.
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