De-cloaking today is a brand new startup from two of the founders of defunct food birth enterprise Take devour convenient. Dubbed Cowboy, the business is constructing a new electronic bicycle that it claims will tackle concerns that have traditionally stopped e-bikes from becoming a “wholly fledged mobility answer”.
“We haven’t launched yet,” Cowboy co-founder Adrien Roose tells me. “we are nonetheless utterly focusing on product construction. After six months of design, engineering and industrialisation, we’ve a first utterly purposeful prototype. we can retain iterating on the product within the coming months, with the goal to launch early Spring 2018”.
exceptionally, the Cowboy bike goals to enhanced old e-bikes when it comes to pricing, product design, and know-how — with the broader mission to “enrich urban mobility by using expanding the recognition of electric powered bikes”.
Key aspects include what Roose says is an intuitive and automated motor tips, a detachable semi-integrated “smart battery,” and an app to show the bike on and off and help theft detection, including GPS monitoring. in addition, Cowboy plans to present far flung troubleshooting and software updates.
The distribution model of Cowboy is a classic online play, too. The startup says it is going to sell the e-bike through direct channels, allowing for “disintermediated” pricing of €1,399.
“As a digital native vertical brand, we’ve developed our personal expertise, enabling us to control both product design and creation cost. To boost a connection with our consumers, and lower expenditures, we will most effective distribute our product through direct earnings channel,” provides Roose.
Cowboy’s other founders are Karim Slaoui, who along with Roose prior to now co-based Brussels and London-based Take East convenient, an early Deliveroo competitor, and Tanguy Goretti, who changed into in the past co-founder and CEO of Djump, an early competitor to Uber Pop in Europe.
Fundings & Exits – TechCrunch