life is difficult enough for teenagers, so pictures sidestepped bullies with a selfie sharing app that doesn’t permit commenting. Now the 6.6 million daily active consumer social network desires to raise kids’ spirits by means of refocusing around comedy. lately’s iOS and Android update lets customers share any hyperlink, not simply self graphics, and the funniest ones will prove in a special ‘humorous’ tab.
much like fb’s contemporary update, users will now be capable of add emoji reactions to posts. (CEO John Shahidi says the timing is coincidental and the idea used to be conceived before). photography with essentially the most laughing emojis will get highlighted in the ‘humorous’ section, making it more straightforward to bump into memes and humorous videos.
Launched in November 2013 to so much derision, shots has stunned the world with its success. It now has about 10 million registered customers, with roughly ⅔ traveling monthly. lots of them are teen women — Justin Bieber is an investor in the app and helped generate a buzz amongst his fans.
The update additionally comprises the ability to share links throughout the app — anything else from information articles to YouTube posts can now be posted
in contrast to different social media apps, pictures does no longer disclose follower counts, one thing that Shahidi says appeals to younger users. “We want to do away with those pressures in relation to posting.”
pictures is headquartered in San Francisco and has raised $ 15.2 million in funding. along with Bieber, different investors embrace Floyd Mayweather, 500 Startups and main League Baseball.
“Our mission as an organization is to carry positivity and joy” Shahidi tells TechCrunch, and the brand new comedy center of attention matches in with the shots philosophy. He explains that many teenagers are depressed and the steady success theater of social media doesn’t all the time help. Seeing how satisfied everyone else appears to be like in the manicured highlight reel they share can folks feel lonely and misplaced after they’re hurting.
however with shots, the ‘humorous’ tab may give customers a guaranteed approach to discover a smile. In that experience, the new update may compete with Instagram and Twitter, the place millions observe comedy aggregating debts like the fat Jewish. Imgur’s a hundred and fifty million energetic customers are trying to find LOLs in its ‘funny’ channel. but pictures can be a extra devoted position for humor…with some selfies thrown in.
The update might also get more individuals sharing, even if they don’t wish to plaster their face on the net. “the brand new fashion of sharing of posts will permit somebody who will not be a content creator to share and categorical themselves. It’s hard to take the right kind picture and/or video” Shahidi insists.
this sort of sharp pivot from pictures-handiest to links is a unsafe move. photographs should hope the textual content-heavy replace doesn’t seem too drab or Twitterish. If it really works, it could actually grow to be more addictive than ever. There’s simplest so many duck faces and sundown selfies we will take. however we all the time want a snigger.
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cellular – TechCrunch