There’s a new CEO at TodayTix, notwithstanding he’s truly not new to the company — Chairman Brian Fenty is fitting chief govt, while his co-founder (and the previous CEO) Merritt Baer is fitting the top of Europe.
TodayTix sells theater tickets in cities across the USA (including manhattan, Chicago and San Francisco), however its European presence is at present limited to London. Fenty spoke of there’s “a big chance to move to one of the crucial arts capitals of Europe — Paris, Hamburg, Vienna.”
“Who improved to steer that can charge than my partner in crime?” he delivered. “here’s just the beginning of our European chapter.”
Fenty also characterised the management alternate as an extension of his existing partnership with Baer, who he noted has an “aggressive operational tenacity.”
That operational focal point become critical to get TodayTix off the floor, and it’s now needed for the eu expansion. in the meantime, Fenty referred to that as chairman, he spent more time on approach and partnerships, and those will proceed to be his center of attention as CEO.
TodayTix has additionally been evolving as a company. Fenty observed that while it become effortless to describe the service as a cellular edition of big apple’s TKTS cubicles, giving users entry to closing-minute, discounted theater tickets, it’s truly increased past that. Now it sells tickets as much as 30 days in increase, with half of them offered at full cost. (Fenty talked about that even if a ticket is sold at a discount or at full cost, TodayTix is promoting probably the most comparatively cheap tickets accessible: “we can by no means be beat on expense.”)
moreover, TodayTix is not any longer in basic terms focused on theater. As Fenty put it, “We’re nonetheless attempting to connect world tradition enthusiasts to theater, however our definition of theater has expanded to include comedy, dance, philharmonic music, improv. That’s come from our learnings launching in cities like Chicago, where in case you don’t have second city, or in LA, in case you don’t have the Hollywood Bowl, you’re now not a culture app.”
Fenty said TodayTix now has 3.6 million clients who have used the app to buy $ one hundred fifty million in tickets. searching ahead, he noted the crew is thinking about what else it might probably present clients either earlier than or after going to the theater.
TodayTix has made another govt hires lately, including bringing on Jerrell Jimerson (previously SVP of Digital at iHeartRadio and PayPal) as its first chief product officer, and Craig Coffman (previously CTO of Reserve) as its first CTO.
Featured picture: TodayTix
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