Apple commenced offering a “free app of the week” back in 2012 as a method of highlighting one of the most App store’s very best titles, and inspire users to start out downloading. Google, belatedly, is following in Apple’s footsteps with its own newly launched “free app of the week” part on Google Play. alternatively, we remember that Google has now not yet committed to make this a full-time function.
as a substitute, Google Play’s “free app of the week” is one thing the corporate is checking out best within the U.S. for a four-week period of time. Internally, it’s being regarded as a pilot application.
The function was once at first noticed via Android Police, which seen the section had begun appearing on the Play store on both pc and cellular, featuring a free download of the generally $ 2.99 game, Card Wars – adventure Time from cartoon community.
VentureBeat experiences the section was introduced last week.
We additionally remember that Google Play approached cartoon network to ask if it wanted to participate within the pilot application. the company was now not planning on working a sale on the time, however agreed.
This additionally method there’s extra of an editorial selection course of for these apps which are showing up as the “free app of the week,” rather than some algorithm that’s parsing Google Play for widespread apps that were already on sale.
though cartoon community is now giving its app away at no cost as part of this application, Google will not be compensating the writer for the downloads.
this isn’t the first time Google has offered a free app of the week. Google had up to now tested the adaptation back in 2015, when it rolled out a “free app of the week” in the domestic portion of Google Play. at the time, it used to be offering a free app from PBS children.
It’s also no longer the primary time that Android customers were ready to obtain paid content material without cost – Amazon in 2015 launched Amazon Underground, a section on its own Amazon Appstore where top rate apps are offered free of charge. Its model compensates developers based on how lengthy these apps are used, the corporate said.
And, in fact, app publishers additionally regularly run their very own sales with the intention to boost downloads and their Google Play ranking.
Google declined to comment on the business model around its “free app of the week,” on the other hand.
an organization spokesperson instead supplied the next commentary, “we’re at all times making improvements to Google Play to provide to the perfect provider possible to our consumers.”
cell – TechCrunch