Interactive storytelling startup Hullabalu has spent the closing a few years producing a collection of apps for children based around a group of characters it has developed. but after making multiple apps of its own, the company has made up our minds to open up its creative instruments to different interactive storytellers.
With a new platform referred to as Lightwell, Hullabalu has productized its app introduction engine to allow other manufacturers, media firms and inventive agencies a simple solution to bring their interactive tales to life. It additionally opens up a brand new potential earnings move for the company, which had previously simply made cash off the sale of its personal interactive kids apps.
based in 2012, Hullabalu has launched a collection of interactive apps for kids detailing the adventures of panda Pan Beribolt and friends. In developing those apps, the Hullabalu workforce created all of the characters, voices, art and animation itself, however, extra importantly, it constructed an app creation engine that allowed it to reduce building time highly.
according to founder and CEO Suzanne Xie, the primary interactive ebook took nine months from start to finish to build. The crew used to be able to shorten that point to launch because it created higher workflows, and as time went on, the company built extra expertise that allowed it to simplify the process of establishing its apps.
those efforts resulted in what’s now referred to as Lightwell, which is an app construction engine focused particularly on interactive storytelling. without realizing any code, creators with their own digital assets can use Lightwell to construct animated apps and publish them to the Apple App store.
The product — which, btw, is known as after Hullabalu personality Locke Lightwell, a fox who’s a self-proclaimed “machine scientist” — is aimed at media companies and inventive businesses searching for an easier method to construct and unencumber apps.
fairly than contracting out of doors developers to code out an app or hiring in-home builders, Hullabalu is offering subscription get right of entry to to Lightwell. It’s checking out pricing for indie creators at $ 99 a month, but in addition is negotiating endeavor plans with larger companies.
Creators simply add their digital assets or pictures to Lightwell, then use the platform to create custom animations, interactions and speak. once all that’s accomplished, they may be able to bring together the code after which publish their app to the App store.
For Hullabalu, which has raised $ 4.four million from investors that embody SV Angel, Vayner RSE, Initialized Capital, Technicolor, Joanne Wilson, Scott Belsky, Carmelo Anthony, Nas and others, Lightwell should present a new (and more predictable) earnings stream. And for creators, the product will confidently imply a lot more interactive apps available on the App retailer.
cell – TechCrunch