As tech giants like Apple and facebook prepare to spend billions of dollars on videos and tv, longtime Hollywood executive Jeffrey Katzenberg is looking to put in writing some big exams for usual content, too.
Katzenberg started his career at Paramount photos (the place he labored on celebrity Trek: The movement image), but is ultimate widespread for working Disney’s movement graphic division all the way through the length within the late 1980s and early Nineties that noticed the unencumber of classics like The Little Mermaid and elegance and the Beast, and then for founding DreamWorks and main DreamWorks Animation, which changed into received remaining year with the aid of NBCUniversal.
Katzenberg informed The long island instances that he’s building a brand new business so that you can improve notable, short-kind video video for smartphones and tablets. The identify of the business is WndrCo, whose sparse website currently describes it as “a brand new media and technology business” that’s based mostly in los angeles and San Francisco.
apparently Katzenberg is asking to elevate $ 2 billion for the enterprise (which he admits is “a excessive bar”), and he’s had meetings with everybody from Apple to Disney to Google. A regulatory submitting from early this 12 months revealed that WndrCo had already raised $ 591 million.
With all of the spending that he’s hoping to do to create new content material, Katzenberg mentioned it’s seriously essential to personal the distribution platform as well: “content is the king maker, it’s no longer the king. The king is the platform. HBO is the king. Netflix is the king. Spotify is the king.”
Featured photograph: James Jeffrey/Flickr beneath A CC with the aid of 2.0 LICENSE
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