Lyft has struck a landmark partnership with one of the vital biggest operators of senior dwelling services in the U.S., Brookdale Senior residing.
thru this partnership, Brookdale residents will have the ability to ebook a Lyft journey, on-demand or pre-scheduled via a concierge in their group, no smartphones or apps required. The rides can be billed to their rooms, and so they received’t have to give out personal bank card information to book them.
in line with Andrew Smith, Brookdale’s Director of strategy and Innovation, Lyft’s app can even be included in tech education courses for seniors living in Brookdale communities. Seniors who do use smartphones, or internet-enabled characteristic phones, will have the ability to learn how to e book Lyft rides on their own from Brookdale tech educators.
The partnership is the newest indication of Lyft’s technique to achieve users within the huge, ageing boomer demographic.
In January, Lyft introduced it used to be launching something known as Concierge, a carrier that lets a “requester” guide non-emergency clinical transport for seniors.
by way of Concierge, a requester places in a passenger’s name, pickup and drop-off areas and Lyft dispatches a driver with a car that can accommodate their needs, including wheelchair-friendly automobiles.
Brookdale does run some transportation products and services of its own to take seniors on a continuously scheduled foundation to purchasing facilities, museums, and different cultural or social hubs as well as medical doctors’ appointments.
but Smith said Lyft will provide residents more non-public freedom in between those scheduled rides, and may lend a hand Brookdale faucet right into a community of Lyft drivers, and steer clear of having to navigate all of the mother and pop transportation products and services in each market where they operate.
The Lyft carrier is at the moment being piloted at 10 Brookdale communities across the San Francisco Bay space and Phoenix, Arizona.
If it proves a hit, Brookdale will imagine increasing it across their 1,114 services throughout 47 states where more than one hundred,000 seniors reside nowadays.
both corporations are slated to discuss innovation and technology design for and with seniors on the growing older 2.zero OPTIMIZE convention in San Francisco on Friday October 14th.
getting older 2.0 seeks to beef up the lives of older adults through media and occasions that deliver senior care experts in conjunction with tech entrepreneurs, and connect each to senior communities who can inform the design of their services and products.
Featured picture: Lyft
Facebook
Twitter
Instagram
Google+
LinkedIn
RSS