As cell builders and publishers wrestle with keep customers engaged with their apps, Mavin motion co-founder and CEO Shailesh Nalawadi said it’s time for brand new methods.
The startup began by way of constructing engagement products for cell apps in India, but these days it’s saying its U.S. launch — in addition to a $ three million seed round from Mousse companions and Montane Ventures.
sure, there are different platforms that can assist app makers send push notifications, emails and SMS messages to their users, but Nalawadi stated that most app engagement campaigns have “an awfully lengthy cycle,” where messages are planned out well prematurely.
Mavin, then again, is designed to improve “very topical” messaging. Nalawadi (who was in the past a product supervisor at Google) told me that just as a social media marketer at a company like Oreo can capture eyeballs and headlines by leaping on breaking news, cellular entrepreneurs bring users again to their apps by means of staying topical.
Mavin says its products include a dashboard the place entrepreneurs can create push campaigns using a drag-and-drop interface, as well as a hundred different choices for engagement incentives (like vouchers and money rebates).
“You’re seeing social media advertising techniques are very effective [on mobile] — entrepreneurs responding on-the-fly to events which might be going on,” Nalawadi said.
as an instance, he informed me analysis firm Nielsen has used Mavin to recruit users for its studies “on very brief discover,” while Indian track startup Saavn offers customers incentives and keeps them up to date with things like film and album releases.
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cellular – TechCrunch
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