people won’t ever cease speaking about what’s for dinner on the internet.
the massive reach and engagement of recent media homes like Tastemade, which deals short video cooking classes, or BuzzFeed’s Tasty channel are proof the trend remains to be going strong in the U.S.
So perhaps it’s no shock to look YouTube cofounder Steve Chen, and former YouTube engineering lead Vijay Karunamurthy again in the digital media industry with an app called Nom that’s all about meals.
The app, which is available for iOS or Android units, was developed with the social media habits of meals lovers in thoughts, whether they’re diners, residence cooks or Michelin-rated cooks.
At its coronary heart Nom is a social media platform that feels like a cousin of Instagram, facebook or Snapchat. but Nom lets in customers to mix media very freely, with its latest remodel to be had today.
particularly the Nom app now lets in users to sew together reside video, stills, comments or even recipes and tasting notes in a single story.
Let’s say you want to cook something challenging and take your friends and followers together with you for the experience. you might want to start your story by means of posting an image of a recipe card to your Nom story, telling everybody what your plans are.
Later, that you can add a video of your self purchasing for ingredients at the farmer’s market on the story, followed by using still photographs exhibiting your food prep in ranges back dwelling. it’s essential to cap the story with a final livestream of you and a family member taking the dish out of the oven and taking a primary bite.
alongside the way in which followers can comment and ask questions, or “coronary heart” any element of your story.
Chen said due to the fact that leaving YouTube, he has invested in a few restaurants and are available to understand great culinary experiences around the world. amongst others, he’s backed Quince in San Francisco which has attained a coveted, three celebrity Michelin rating this yr.
A shared ardour for food led him to strengthen Nom with Karunamurthy, he said. the two are thinking about constructing Nom into a powerful fanatic community round meals. And serving to culinary abilities, dishes and eating places get revealed via customers there.
however they also said the platform in the back of Nom might sooner or later increase into different verticals.
That’s the long-term potential, Chen said. For now, Nom is extra interested by its redesign, and content material from skilled cooks going continue to exist the app, including from Michael Tusk, Corey Lee, Tim Hollingsworth and Brandon Jew.
Brandon Jew, whose new chinese American restaurant in San Francisco scored a Michelin celebrity ranking this 12 months, simply makes one request of diners who could use Nom at Mister Jiu’s— no flash images, please.
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