subsequent problem, the writer-backed subscription carrier offering limitless get admission to to one hundred sixty magazines, is launching a revamped app with new options and a brand new name — Texture.
A joint venture from publishers Conde Nast, Hearst, Meredith, information Corp. and Time Inc., subsequent issue launched more than three years ago. It raised $ 50 million from KKR at the end of 2014, and CEO John Loughlin mentioned “an important chunk” of that money has gone towards a new product and a new brand.
The initial model of subsequent issue was once basically “an electronic newsstand,” he said. With Texture, the company is making an attempt to existing a extra “multi-layered, multi-dimensional experience,” with a brand new title to match these targets.
Put in a different way, subsequent problem allowed users to read their favourite magazines, like Bloomberg Businessweek, Rolling Stone and Wired. You didn’t have to carry around bodily copies, however in many other ways, it used to be still a lovely conventional expertise. With Texture, you can nonetheless do this, nevertheless it deals other the right way to explore the content on an article stage, incorporating extra digital-most effective options.
as an instance, there’s now a new & Noteworthy part highlighting the latest and most up to date articles. the feel editorial group, led by way of Maggie Murphy (formerly executive Editor at individuals journal and Editorial Director at Parade magazine), is creating Collections of articles where readers can explore a particular subject or theme in more depth. Readers may search the articles within the Texture library on their own and save them to create their own Collections. And they may be able to share person articles by way of e-mail (moving these articles out from in the back of the paywall), with plans for social media sharing to come.
Many of these options would possibly sound like no brainers — if anything, it virtually appears loopy to have a newsreading app with out search or sharing. nevertheless it suggests Texture is as a minimum taking steps to include one of the crucial good components of discovering information on the net, and that it may well continue to conform.
more largely, Loughlin (who spent a decade at Hearst prior to becoming CEO previous this yr) acknowledged that if Texture is going to compete with the online presence of individual magazines, not to point out all the different information and content on the web, it has to offer a provider that’s “higher than free.”
“in reality, that’s what Texture does,” he stated. He estimated that 70 % of the content within the app just isn’t to be had thru free channels, and he said publishers have agreed to provide extra exclusive and early get entry to articles during the app.
Texture may sooner or later provide new monetization opportunities, as well, as an example via subsidized Collections and different kinds of in-app commercials.
One factor that gained’t be changing is the app’s pricing. Texture costs $ 9.99 monthly for a normal subscription, and $ 14.ninety nine per 30 days if you want to embrace weekly magazines like people, sports Illustrated and Time.
This isn’t the one Netflix-for-magazines offering in the market, via the best way. Magzter lately unveiled its own unlimited journal carrier, Magzter Gold, with a much bigger emphasis on the diversity of titles (somewhat than just high-profile magazines from large publishers).
Featured picture: Texture
This entry passed through the Full-text RSS carrier – if that is your content and you are studying it on someone else’s site, please learn the FAQ at fivefilters.org/content material-simplest/faq.php#publishers.
TechCrunch » mobile