After exiting the smartphone market dramatically by promoting its mobile making division to Microsoft for $ 7.2 billion back in 2013, Nokia has hinted it’s taking a look to return to the phone trade with the aid of a different route — profiting from a clause in its sale settlement that allows it to use the Nokia brand on handsets again starting from this 12 months.
the company has a historical past of radical reinventions. however returning to a market the place it excelled for goodbye is something it views as an “chance” given the residual brand popularity of Nokia and handsets, CEO Rajeev Suri stated these days. He was once conversing at a Nokia press and analyst briefing in Barcelona this night, in advance of the cell World Congress alternate convey which kicks off tomorrow.
last summer Suri told a German magazine Nokia intends to find a licensing partner to design and build phones this year. He rowed back from that line relatively these days, announcing the corporate is in no hurry to get its model name back on handsets. “it will happen in 2016 or it might be 2017,” he mentioned.
but he additionally spoke at size in regards to the opportunity Nokia sees to license its model title to the “right accomplice” for phones. requested by using TechCrunch how it’s seek for an acceptable companion to create Nokia-branded smartphones goes, and after we may are expecting to see the Nokia model again on handsets, Suri mentioned: “There’s no specific timeframe. We don’t want to be in a rush. we will be able to explore this with the fitting associate or companions, relying on the case.”
“we think it’s a good business edition because the Nokia brand has nice retention – the recognition of the brand continues to be very high in the entire major markets. We also think that if there will be a product with the Nokia brand on it there’s a possibility for top class on that product – clear worth premium,” he introduced, suggesting that any future Nokia-branded handsets might be going head-to-head with Apple’s iPhone and Android flagships from the likes of Samsung (which unboxed its latest pair of premium flagships just this evening).
“For us the industry version is one of no conventional manufacturing, no channel or nothing we are simply principally licensing our model, the partner must pay us an IP license for it and royalty on the emblem use, and we want to be in a position to design the devices in question with appropriate regulate measures must the companion not work to our same old,” Suri introduced. “All that’s in play. This takes time. We wish to find the precise partner.”
Would Nokia imagine working with Foxconn as a accomplice for phones? The chinese manufacturer has been its licensing associate for the N1 pill, which it announced in November 2014, and which runs the Android OS skinned with Nokia’s Z launcher. “I don’t comprehend,” mentioned Suri in response to the direct query.
the fitting accomplice would want the correct “design wherewithal, channel, funding to head global”, he added. “There’s no timeline, there’s no rush. may happen in 2016, may occur later. however i feel for us it’s a great trade chance as a result of in a roundabout way royalty-primarily based businesses are like instrument-based totally companies, all of them fall onto the bottom line.”
Featured image: Shutterstock
This entry passed throughout the Full-text RSS provider – if that is your content and you might be studying it on anyone else’s web page, please learn the FAQ at fivefilters.org/content-only/faq.php#publishers.
cell – TechCrunch