We haven’t heard a lot from Fleksy — one of a lot of customized keyboards for Android and iOS — as of late, and it appears we may have an answer why: It’s been got via Pinterest.
but it isn’t a total product acquisition. whereas the app will continue working (with minimal updates) for the forseeable future, half of of the workforce shall be built-in into Pinterest’s product engineering workforce, the corporate mentioned. So while there had been a bunch of successful custom keyboards — together with SwiftKey, which Microsoft offered for $ 250 million — it simply goes to indicate how hard the space is, particularly with Apple and Google working to extend their keyboards’ capabilities.
Fleksy used to be an early entry to the iPhone’s customized keyboards, launching after Apple gave builders the chance to put in keyboards on the iPhone after holding out for years — and letting Google get a possible leg up with better enter experiences than the normal iPhone keyboard. SwiftKey noticed that opportunity on Android, making it a in style paid app on Android units and ultimately becoming a $ 250 million exit.
Keyboards have turn out to be an increasingly vital battleground for even the most important firms because they actually keep watch over the experience of how users enter knowledge into any verbal exchange app, whether or not that’s facebook Messenger or iMessage. but it’s also a difficult house, with the telephone creators beginning to throw various resources at building.
Fleksy raised a little bit over $ 7 million, with the most up to date $ 2 million financing round taking place in October ultimate year — shortly after Apple opened up the keyboard to builders.
The team in the back of Fleksy additionally looks like a wise purchase for Pinterest. these kinds of smart keyboards require a mastery of data seize and mining, similar to working out how persons are in fact tapping their telephones to decide which keys are if truth be told being pressed.
Following the acquisition, Pinterest and Fleksy will open supply the appliance. so one can give developers a launching level if additionally they make a decision they wish to figure out new methods for folks to enter knowledge into their phones.
cell – TechCrunch