Pinterest said it has hired Li Fan, the former head of image search at Google, as the corporate’s new head of engineering.
much of Pinterest’s most promising technology entails searching for objects within images after which using that technology to rank and display the most relevant content to customers, whether that’s via search or the traditional feed. users attempting to find these merchandise could inevitably wish to purchase them, that means the products are very important each for its consumer engagement and commerce products.
That’s increasingly more vital as Pinterest’s commerce ambitions continue to grow. providing customers the ability to find objects within photos — even thru photographs they take — can pressure them to merchandise they could also be fascinated about inevitably purchasing. In that feel, Pinterest’s visible search (one thing that Pinterest has fast distanced itself from the percent with) is becoming one of the vital best instruments that marketers can use to push customers closer and closer to a second of conversion.
Most of Pinterest’s content material comes from businesses, whether during the type of promoted content material or users simply organically posting products on the service. because of that, Pinterest has developed a wide array of promotion tools that helps marketers get their products in entrance of customers at quite a lot of points of their lives, whether that’s via random discovery, looking or inevitably saving and making a purchase order.
Pinterest has additionally begun rolling out a sequence of latest video-focused tools, both for entrepreneurs within the form of promoting merchandise and native videos for Pinterest users. no longer pretty, a core portion of these merchandise shall be creating visible search tools for parts inside those videos, and persevering with to team of workers up the company with visual search specialists goes to be key to those efforts.
the company’s former head of engineering, Michael Lopp, left mid-April prior this yr after joining the corporate in June 2014. Lopp wasn’t the only engineering departure prior to now a number of years, with Mark Smallcombe serving a ten-month stint as the corporate’s head of cellular and product engineering.
Fan held senior engineering roles at Google for the prior eight years or so, and previous to that was VP of search at Baidu.
So, in any case, a hire like this isn’t that surprising. however what’s interesting is, after having a quiet front of the 12 months, Pinterest appears to have started to get very aggressive with new acquisitions and hires. It lately received the groups behind Instapaper and spotlight, not to mention a lot of smaller companies.