When the iMessage App store first launched, its was touted at the subsequent big platform for apps – a brand new way for developers to gain customers and become profitable, and used to be adopted by way of an preliminary surge of iMessage app downloads. Now, then again, the thrill is fading as is the app store’s boom. right through the primary few months after its debut, the iMessage App retailer was once seeing boom of over 100% month-over-month. Between January and February of this yr, that’s dropped down to just 9 %.
in line with a new file from app intelligence firm Sensor Tower, there are just about 5,000 Message-enabled apps – the same selection of iOS apps released in year some of the App store. That will have to be a promising determine, given how so much the iOS App retailer has grown over time – it has 2.2 million apps as of January, 2017, Apple mentioned.
however in contrast to the iOS App store, the iMessage App store is already seeing the developer pastime and excitement carrying off.
From its launch in September, 2016 and the end of October, Sensor Tower says the collection of iMessage-enabled apps had grown roughly 116 % to almost 1,100. with the aid of November, that figure had grown any other 108 p.c to around 2,250 apps. however by December – notably a month when builders rush to be prepared for the numerous customers unwrapping new iPhones and installing apps – increase slowed to sixty five %, bringing the store to 3,700 iMessage apps.
increase endured to fall in the new yr, with 18 p.c boom from December, 2016 to January, 2017 adopted with the aid of 9 p.c boom from January to February, 2017.
games proceed to be the most well-liked iMessage app class, beforehand of leisure, utilities, social networking, and picture & video apps. however, even inside these categories, some of the apps are stickers – like those that use the prevailing IP from a popular gaming franchise, for example.
in fact, it should be expected that increase will taper off to a degree after a new platform’s launch, as that is the time when developers push out their new apps with a purpose to be ready for the new customers. alternatively, to peer growth so with regards to leveling off this early into the iMessage App store’s existence should be regarding for Apple and its developer community – it suggests that customers have no longer but embraced apps on iMessage in massive numbers.
there are a number of causes that could be the case, starting from terrible user interface design selections, to the variety of available apps (nothing truly groundbreaking), to a common experience of app overload amongst iOS customers.
i personally am one thing of an app addict, but find iMessage apps cumbersome to make use of as a result of the person interface. Many customers should not even understand there’s an app retailer tucked away underneath their keyboard, if truth be told, because of the best way the integration has been designed.
in the meantime, the extra iMessage apps you put in, the tougher it is to swipe thru all their little icons to seek out the one you need.
Plus, given the recognition of decal packs, apparently as an alternative of forcing users to swipe over to the right app to get entry to these expressive add-ons, your sticker downloads will have to be available right from your keyboard.
as it stands now, it’s a lot of work to get to the decal you need – you tap the arrow subsequent to your iMessage textual content box to seek out the “app store” button, which takes you to the remaining app you used. then you must faucet the 4-dot button on the bottom left to return to your list of apps, then swipe during the pages unless you to find the app for the stickers you want to textual content to your good friend.
This consumer interface glide makes the usage of an app in the middle of a conversation one thing that slows issues down, as a substitute of including price.
by comparability, have a look at how facebook Messenger does things – or any other messaging app for that matter. Stickers are only one tap away. If Apple truly needs iMessage to transform probably the most top messaging structures – it must think about what already works within the greater messaging app market, and make the important adjustments. with a bit of luck, we’ll see this downside addressed within the next giant iOS unencumber.
If Apple doesn’t, then it wouldn’t be a shock to peer builders completely abandon the iMessage App store in favor of alternative messaging structures the place their apps are extra visible and can get traction.
cellular – TechCrunch