Pouring a bucket of ice-chilly water over your head, or liking or sharing a charity online may help elevate awareness, however what campaigns that go comprehensively viral really need is chilly, arduous cash. Launched this week, Spotfund has created a site and an iOS app that makes raising $ 1-$ 3 donations far more straightforward than sooner than.
the corporate operates under the idea that if everybody who shares a cause they imagine in would additionally drop a buck in the cause’s coffers, they’d make a huge impact. as a substitute of having to present ’till it hurts, the speculation is to interact your fans, friends, and household to every provide a manageable sum.
“Making an influence isn’t in regards to the dimension of your wallet,” says Spotfund CEO and co-founder Sanford Kunkel, “it’s in regards to the power of your social community”.
The fundraising platform is completely different in that every of the fundraising efforts are based totally round tales – and once you’ve made your personal donation, which you could share it — and motivate your followers to do the same — throughout the ordinary suspects in terms of social media structures.
The app additional gamifies the process, tracking an “affect score”, summing up the sum of money you’ve donated, plus the cash raised from the campaigns you shared with your pals; nothing like a spot of competitors to get individuals’s generous juices flowing
“Spotfund is changing the perception of what it means to be civic minded,” Michael Marian, COO and co-founder of Spotfund explains, explaining that the tales variation helps possible donors connect and engage with the reasons they believe in.
cell – TechCrunch