The much heralded Apple Headset with AR/VR is here, this venerable new technology promises great things in Virtual Reality. Apple’s latest proposed entry into this market is now reported to arrive in 2023. The Apple AR/VR lineup comes with a plethora of conveniences: This is AR the way Apple intends. This is the future and innovative—and it’s all nested beneath the beautiful glass screen of your next Apple product.
Apple has a way of turning our everyday activities into little moments of joy and convenience. The viewing pleasure has absolutely changed the way we view the world the was we listen to music and changed the genre in it’s entirety. Apple hopefully will have many choices it contained gave us dates on demand, personal chauffeurs, and endless photo streaming of our companions lives. Apple also hopes to reinvent the mobile business again and thus change the way you also stream TV and movies. Apple is now gunning for the last piece of our lives that Silicon Valley hasn’t quite commandeered.
The new Apple AR is only the latest example of how our spending is changing, and no longer is it just viewing, it is now our life. Technology have been holding us on the park bench for years, just itching to get closer to VR with our phones; Apple paving the way, imagine shopping in VR with Amazon de-materialized the shopping mall (and it’s checkout also lines). Apple is bringing reality to the very front of our lives.
Along the way, it is our expectations around spending that have slowly shifted to a more technological solution. Thus we all have a need for VR to share of last night’s dinner or movie experience? Although a bit of caution arises as your camera is an app, your music is an app, your news is an app therefore further concerns for security arises with VR.
Regarding VR incorporated into our mobile Devices “The industry has mainly been competing on price and Technology. This is a VR, and the user experience is unique,” says Kalpesh Kapadia, the CEO of Deserve, which makes mobile VR for younger users in gaming app etc. “That will force other players in game to this space to step up their game on user experience.”
The advantages here aren’t revolutionary in the sense. The Apple VR experience gives user a unique experience along with a more unique sense of our future in technology.
How does this behoove Apple? For one it lets its ever-growing the AR/VR ecosystem of apps, services, and hardware take over even more parts of your life. Want to spend money beautifully and seamlessly? You’re going to need an the AR/VR iPhone, iPad yes and yes, as this is where the industry is headed, and other will follow the trend.
This new technology also prepares the future of spending and what it looks like, in ways both small and big. Consider that a few years ago, the idea of AR/VR smartphone would have seemed ridiculous. Now, no one blinks an eye when you tap your screen with unlimited user experience.
This also changes can the way of financial transactions. And the big tech companies have a tremendous ability to change how retailers take our money. Apple Pay, which was introduced in 2014, is now accepted as a payment method in 74 of the top 100 retailers in the US; Android Pay and Samsung Pay, which offer similar convenience for non-iPhones, have also grown in popularity.
Imagine just how Big Tech could also change the status quo for payment security, by replacing those tired and vulnerable credit card numbers with smarter forms of authentication. Imagine, too, how all of these consumer conveniences might overshadow our suspicions about handing over the finer details of our financial lives to Big Tech. Apple says it won’t snoop on your spending, and that’s nice. But that’s not to say that the next company to issue a credit card—Google, or Facebook—won’t sell your monthly statement to the highest bidder. Data is the new money, but also, money is data.
That’s all to say that what the tech giants do, and how it matters when it comes to money and the way we spend it. And it’s not just Apple. There are wild, weird ideas across the land. Forget paying for stuff with your iPhone—Amazon has experimented with a payments system that uses facial recognition to automatically charge you for whatever you take from a store. Facebook is supposedly creating its own cryptocurrency, one FaceCoin to rule them all. WeChat, the Chinese social media platform, has driven cash to near-extinction in China with WePay, its own mobile payments system. Those shifts aren’t just the latest technological fad. They’re changes that will impact our society for years to come.
Whether it’s VR/AR for racking up points on a game or just betting on the cryptocurrency du jour, Virtual Reality is ever changing our lives.
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