Wattpad, the social publishing platform in the back of apps for sharing long-established reports and chat fiction, is these days venturing into video with the launch of a new app referred to as Raccoon. not like its predecessors, Raccoon will center of attention on non-fiction video-primarily based storytelling, with the intention of connecting americans who are looking to create and watch reports that both entertain or inspire.
while Raccoon nevertheless matches inside Wattpad’s broader mission of building modern-day storytelling products for web and cell, the app feels like a more social experience. as a substitute of analyzing reviews from authors whose true identities are often hidden at the back of handles, watching a Raccoon video is more like tuning right into a YouTube vlog. The storyteller is correct there on the screen, sharing whatever own with you.
At launch, you can favourite studies with the aid of tapping a heart, or publish them outdoor the app by clicking the proportion button, but Raccoon (most likely smartly) doesn’t offer a commenting feature at present.
in case you need to participate within the community with the aid of posting your personal video, you can click the plus sign at the bottom of the app to start recording. for those who aren’t certain what to talk about, there’s additionally an “i need concept” button that presents a story on the spot.
each week, there are new story challenges within the variety of prompts. for example, this week, Raccoon is prompting clients to share their go back and forth reviews. If the weekly challenge isn’t of interest, that you would be able to swipe left for extra ideas, like “what’s wonderful about your family?,” “share a memorable childhood experience,” “share your greatest Tinder-fail,” “share a funny story that took place at work,” etc.
These experiences are tagged, so you can locate more of the same while browsing the app.
whereas recording, you could see when your video hits the 60-2d mark – a refined reminder that Raccoon wants movies which are only a minute or two lengthy.
The app become developed out of Wattpad’s inside incubator, Wattpad Labs, which is additionally where its newer chat fiction app faucet bought off the ground. these days, that app is the #7 app in the Books class on the App store, just a couple of spots at the back of Wattpad itself. It has in view that grown to consist of over 300,000 stories. in the meantime, Wattpad’s month-to-month viewers is now 60 million.
although, each Wattpad apps on the App keep are trailing two different properly chat fiction apps, Hooked and Yarn.
“Wattpad’s vision is to entertain and fix the realm via experiences, and as part of this we’re constantly attempting to find ingenious how to evolve the storytelling system,” explains business co-founder Ivan Yuen about Wattpad’s stream into video. “We comprehend that video will play an important function within the future of storytelling and wanted to create a spot the place storytellers can authentically join with audiences around shared experiences,” he provides.
the brand new app is designed to attraction to those aged 18 to 35. This age neighborhood, Yuen says, is already acquainted with the Snapchat’s and Musical.ly’s short, vertical video format, however are craving “more substance and significant connections with individuals,” he believes.
Raccoon has been in checking out in Canada ahead of these days’s launch. The app is now available within the U.S. on each iOS and Android.
Mobile – TechCrunch