YouAppi, a US-Israeli startup that helps corporations accumulate users via cellular advertisements and analytics, has closed a $ 13.1 million series B round to boost its know-how and make bigger its trade Asia.
the company was founded in 2011 with the goal of offering a single platform for companies wanting to attract and keep new customers on cellular. It combines a mobile ad platform that syncs with over three,500 cell apps and web sites, with analytics — measuring 25 knowledge factors of a user — and predictive algorithms powered by way of computing device studying. the usage of that data, YouAppi also works with current cellular promotion gamers — such as Cheetah cellular — to raised bear in mind their audiences and optimize their advert inventory.
“We lend a hand major branded apps to acquire highly valuable consumers,” Moshe Vaknin, CEO & cofounder, instructed TechCrunch in an interview. “We see what occurs with every click on, for each consumer. lots of firms accumulate knowledge, however few keep in mind easy methods to use it.”
YouAppi has raised $ 5 million from investors so far, and it has teams in San Francisco and big apple in the U.S., and China, India, Israel, Singapore, Germany and the united kingdom. Vaknin said that, as of now, North the us debts for 60 percent of revenue, with Asia picking up 30 percent. The spherical included Asia-based totally investors Hawk Ventures (China) and international brain (Japan) with the intention of accelerating center of attention on potential growth markets. In China alone, YouAppi is working with Baidu, Alibaba, Sungy cellular and APUS — and it expects its revenue from China to double from 10 p.c to 20 % of its global income this 12 months.
outside of rising the corporate in Asia — and YouAppi is planning to open offices in India and Indonesia quickly — the remaining two-thirds of this funding round will be put aside and used to enlarge the U.S. group from its present 20 particular person headcount to 28, and strengthen YouAppi’s tech.
consistent with Vaknin, 2016 is about to be an immense yr for YouAppi. He expects that the firm will be winning by using August, whereas a collection C round “to assist further scale boom” is planned for the ultimate quarter of the 12 months.
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mobile – TechCrunch