Over the previous few years, Twitter has advanced as one of the vital common and most versatile social networks for companies to keep in touch with their target audience. the truth that Twitter retains adding cool, new options now and again makes things even more interesting for marketers and model managers.
in this post, we are going to take a look at 10 methods during which companies can use Twitter to more successfully interact their target market and build their model presence.
1. Create “snackable” content
probably the most highest tips on how to engage your audience on Twitter is to create content material specifically designed for the platform. as a result of the personality limit and the true-time nature of Twitter, the roughly content material that on a regular basis does smartly is “snackable” content material – standalone tweets that tell a short, however efficient, story in themselves.
however, after all, for the story to be effective and to make individuals wish to engage with it, it has to also evoke emotion. Some manufacturers do a perfect job of telling these stories through sharing content material that makes folks stop and take discover, either through surprising them or making them snigger. once in a while they even be capable to do both of these two things collectively.
as an example, Durex recently shocked individuals via asserting a new Social Media Today” src=”http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/durex(1).png”/>Later the same day, they published that this was once in fact a part of their campaign to convince emoji makers to make a condom emoji.
apart from getting them various attention on Twitter, their tweet also resulted in the story being featured through in style publications like CNBC, Motherboard and Entrepreneur.
after all, it is no longer easy to foretell what kind of content will capture on and generate important attention on your model – the one strategy to in finding out is to be slightly adventurous and experiment with topics, especially humor.
A word of warning though – when creating content or campaigns which are “controversial” in nature, at all times do a test by means of running it through a small staff of trusted people to gauge their reactions first. These might be your colleagues, group-participants or companions.
This’ll assist you to effective-tune your content material and iron out any issues ahead of sharing it with your Twitter target audience.
2. Use the poll characteristic
Twitter polls are a fairly new approach for brands to engage their target market on Twitter. ballot tweets are completely different from regular tweets because Twitter allows you to add fritter away all your one hundred forty characters in addition to the ballot responses, with up to 25 characters for every choice (and together with up to four options). which is numerous space for creativity.
some other beauty of Twitter Polls is the anonymity – anonymous votes can generate extra target audience participation. And just like regular tweets, polls will also be retweeted too, serving to ensure you get further reach, votes and participation.
As a part of the condom emoji campaign instance I shared above, for instance, Durex ran this practice-up poll that bought virtually 12,000 votes:
three. Use Visuals
Taking a cue from visual platforms like Instagram, Pinterest and Snapchat, Twitter has introduced a heap of visible options over the last couple of years.
for instance, you can use more than one images to tell a story in a single tweet – this is known as a Twitter photo collage and can include as much as four images.
I in my opinion like how Starbucks uses visuals in tweets to advertise love for his or her caffeinated drinks.
<img alt="10 Tips to Increase Engagement for Your Brand on Twitter every other enjoyable method to visually interact your audience is with GIFs. that you could create your individual GIFs or use in-built GIFs from Twitter's library.
A just right recent instance is Denny’s tweet simply earlier than the so much-expected iPhone 7 was once announced by way of Apple:
here is an example of how Starbucks is using GIFs on Twitter:
and take a look at this cool GIF from Airbnb
And why stop at images, when you can do even more with video on Twitter. manufacturers can upload movies of up to one hundred forty seconds inside each and every tweet.
It was once interesting how KFC just lately managed to stir things up with this video campaign around a sunscreen that’s imagined to make you smell like their fried chicken – not a an idea that appeals to my olfactory senses however it helped them generate a variety of engagement:
however you do not necessarily need to be a large brand like KFC or Starbucks or Airbnb so to use visuals creatively in your tweets. this is a number of examples from a couple of smaller manufacturers that do this neatly:
Heads Up For Tails
four. Use hashtags and (shortened) links
the use of relevant hashtags is an effective way to maximize the chances of your tweets getting found out by means of a wider audience, including people who is also looking for related content. in fact, if you’re creating content material round standard subject matters that trend on Twitter, including a hashtag (and of course, nice content material) can be a crucial issue affecting how so much engagement and reach which you could get.
aside from the use of hashtags, most manufacturers also use hyperlinks to direct visitors to their website. if your model’s objective is to direct site visitors from Twitter to your web site, the usage of links inside your tweet copy can work neatly – but you can do this even better if your hyperlinks are shortened using a custom area that helps you with branding in addition to tracking clicks on these links.
A brand that does both these items smartly inside its tweets, is Amazon:
every other brand that does this well is Airbnb:
5. Retweet and quote your personal tweets
Now that Twitter means that you can retweet your individual tweets, manufacturers can use this to rehash older content. it is a cool technique to replug older content that is at present related, or content material that you just think can get a lot more engagement than it did the primary time you tweeted it.
which you can additionally use quote to add a comment to your past tweets, or to continue a narrative that you simply began telling with an older tweet.
With the retweet and quote-your-personal-tweet options, your model can make a #Throwback put up from any old piece of content material.
6. pay attention and interact with Twitter search
in case your model is “listening” on Twitter, you might be perhaps monitoring tweets that @point out what you are promoting. It also is sensible to increase the scope of your being attentive to embrace search outcomes for key phrases like the identify of your product, the title of your model and different keywords which are related to your trade. Use a social media management software that lets you add more than one listening streams for Twitter so which you could display what individuals are saying in regards to the totally different keywords that matter for your corporation.
Listening is a great way to have interaction your target market. which you can engage with each tweet by replying to tweets that need a response, and liking the tweets that simplest need an acknowledgment and retweeting the ones that you just’d like to share with your whole followers.
again, Starbucks is a model that involves mind as a result of they do this really neatly. taking into consideration the chiefly large choice of tweets about Starbucks coffee, i think it can be beautiful cool that they manage to to find and share the perfect ones on their Twitter move Social Media Today” src=”http://www.socialmediatoday.com/sites/default/files/meerasapra/files/Starbucks%20(1).png”/>
7. supply nice customer toughen
on account of its actual-time nature, Twitter is a superb platform for offering purchaser give a boost to. each time a customer tweets to or about your model, they may be giving you an opportunity to have interaction with them. Even bad tweets from shoppers provide manufacturers an opportunity to change the outcome and turn them into certain, chuffed experiences.
for example, I not too long ago tweeted out about an Amazon supply that was once taking longer than I anticipated, and used to be pleasantly shocked when Amazon assist instantly tweeted back with this cute little GIF picture:
after all, offering nice customer reinforce on Twitter is best that you can imagine in case your consumer beef up process works neatly – Twitter’s simply another channel that must be integrated with traditional channels that your model uses for offering purchaser fortify.
eight. Tweet regularly, and in actual-time
considering the fact that Twitter works in real-time, it makes sense to be round and tweet as steadily as that you would be able to. You must be tuned in and taking note of tweets about your brand, responding to questions and engaging your target audience with nice content. Use mobile apps that preserve you notified and permit you to take heed to what individuals are pronouncing about your model – even while you’re on the go.
if you are not listening and interesting in real-time, you’re doing Twitter wrong, and it will doubtless lead now not most effective to neglected opportunities, but also, in some circumstances, public humiliation.
This took place to Amtrak just lately after they replied to a girl who tweeted about being trapped in an Amtrak elevator at an airport. the difficulty with their response was once that it was seven months after she posted the original tweet.
it is a just right example of a tweet that went viral for the mistaken causes, and led to a couple (unintended) humor because of the logo’s response.
9. Use Direct Messages
when you are the usage of Twitter as a model, i might undoubtedly counsel changing your direct message settings in order that somebody (and not simply individuals you’re following) can send you a DM. with the ability to take a public conversation off your mentions and on to the personal DM house has a number of advantages – for one, that you would be able to supply better customer support with the aid of troubleshooting and figuring out the exact drawback that your consumer has reported over Twitter. It also helps that there is not any one hundred forty character limit on Twitter DMs so that you could have an extended dialog without operating out of area. in truth, Twitter’s made it simple for manufacturers to transition from a public conversation on Twitter to Direct Messages with their clients through permitting them to add a “ship an individual message” hyperlink within tweets.
and that’s now not all. you could send rich media like pictures, GIFs and movies over DM. that you could send out crew DMs that permit you to have a personal dialog with a couple of Twitter users in a single go. Twitter’s alo simply introduced fortify for read receipts on Direct Messages so you can find whether or not folks have learn the messages you will have sent them.
These options make Twitter an awesome platform to use for speaking with your shoppers.
10. Use a social media instrument that talks to your CRM
And eventually, i’d counsel the usage of a social media management tool that’s integrated together with your CRM. this is necessary because it will let you establish current consumers after they tweet about your brand. So which you can get your entire picture by way of having a look at all of the interactions you may have had with a consumer throughout different channels.
having the ability to view a purchaser’s tweets in the same window where you see all the transactions your small business has had with them can be invaluable, as a result of this provides you all the context you wish to interact with them.
some other good thing about using a Social CRM is that you would be able to add leads from Twitter – these could be individuals who talked about your model or engaged together with your content. moreover, you can also be able to observe how much earnings your online business has earned from your social media advertising efforts.