2016 has been an eventful 12 months in social media. we have now witnessed the ascendance of Snapchat and the struggles of Twitter. fb targeting new networks it sees as threats and major acquisitions. So let’s have a look back at a listing of 5 numbers and what they intended for social media in 2016.
1 Billion – WhatsApp customers
In February WhatsApp reached the 1 billion person milestone. In attaining this facebook now has two separate messaging products and services, facebook Messenger and WhatsApp, with over 1 billion users. though WhatsApp is basically a messenger app, its value is far greater than simply that and facebook naturally sees bigger things for WhatsApp than that as smartly. They’ve began integrating Snapchat-like features into the app and have been experimenting with sharing consumer data between WhatsApp and fb.
$ 26.6 Billion – Microsoft Purchases LinkedIn
In June we saw Microsoft buy the professional network LinkedIn for $ 26.6 Billion. although stunning at first, this was once a transparent transfer from Microsoft to extend its foothold in no longer most effective social networking but also trade and the CRM space as they face stiff competitors from the likes of Salesforce. because the purchase modifications have been coming slowly including redesigned firm pages. probably the most vital modifications had been in LinkedIn’s rather more aggressive moves in opposition to knowledge collection. LinkedIn has had a wealth of professional knowledge for a very long time but these actions make it clear where Microsoft sees the worth within the provider. They not too long ago rolled out a salary comparability tool which at its core is about gathering extra specific cash data for the platform. additionally, they’ve revamped their endorsement system for greater information gathering and accuracy.
a hundred and fifty Million – daily lively customers on Snapchat
also in June, Snapchat announced that there are over a hundred and fifty Million day-to-day energetic users on the social network. This was a big experience for various reasons. to begin with they reached this in 4 years whereas it took facebook 5 years to succeed in the same number however the biggest cause of social gathering used to be that this number brought Snapchat above Twitter in terms of day-to-day active customers. Twitter, as we all know by using now, has been struggling as of late and this information simply continues to indicate that the momentum has shifted somewhere else. Snapchat has been on the upward thrust and is now viewed as a risk to facebook, as evidenced by using fb’s regular copying of the service, in a technique that Twitter used to be copied many years ago.
one hundred forty Characters – Twitter Relaxes What Counts
In an effort to counter increase stagnation, Twitter announced in may that they’d be making some modifications to what counts in opposition to the a hundred and forty character restrict on the provider. These have been welcome adjustments which integrated photographs, movies, quote tweets, and polls not counting in opposition to the limit, bearing in mind longer tweets to still embrace multimedia which has been proven to assist beef up engagement. past modifications to personality limits, Twitter additionally introduced modifications to the @mention gadget and the flexibility to retweet your self. though some of these modifications are still within the works, they signified that Twitter used to be taking a look to make some real changes to the carrier though it could be too little too late.
500 Million – customers on Instagram
facebook and its products and services asserted their dominance reasonably a bit this yr. Instagram introduced that it had reached 500 million users and 300 million day-to-day active customers this summer. whereas the number of customers has been an enormous boon for Instagram, and person who shows just how in style the provider has transform, another stat that was once rather obscured was that the common user session on Instagram was 21 minutes. This indicated that not best were there a ton of individuals on the service, but that they were additionally closely invested within the provider and the usage of it. combine that in with the introduction of Instagram tales to fight the upward push of Snapchat and it’s clear that Instagram is preventing aggressively to take care of its boom and dominance.
What used to be the most vital quantity for social media in 2016 for your eyes? the place do you see issues going in 2017? Let me comprehend under in the feedback.