GOcase had an issue. whereas the e-tailer of GoPro and different small software instances had been growing at an incredible charge, revenues from social media and email marketing have been unimpressive. organic site visitors had been bettering incessantly for months, referral traffic used to be in reality choosing up effectively from opinions and lines, and paid search was once doing its section, but social lagged.
With fb’s algorithm making it more difficult to have a big organic presence and many email inboxes representing a graveyard of newsletters, GOcase and its San Diego digital design agency, BrightHaus, made up our minds to combine issues up with one thing somewhat more engaging and exciting than your average put up about kittens.
BrightHaus used social media promotion platform, Woobox, to host a giveaway providing the grand prize of a GoPro HERO4 Silver. BrightHaus social media supervisor, Dylan Taylor, explains, “We wished to extend fb page likes in addition to capture e mail addresses of customers with a high attainable of becoming clients.”
The GOcase fb giveaway ran for 22 days, and the results all the way through that point a long way surpassed the corporate’s expectations. The campaign generated a total of 124.5k entries, mostly from bonus entries, and 1,943 distinctive entries each from a singular e mail address–providing a big raise to the corporate’s e mail advertising efforts. Of the nearly 2,000 entrants, 478 of them shared the link to obtain bonus entries, producing 1,877 post likes, and a complete reach of 42,672. simply over one-quarter of the users reached visited with contest, resulting in about 11,000 visits.
prior to the giveaway, the web page had 2,934 likes, however finished with four,381 likes (and now has over 7k). The graph beneath evidently illustrates the impact that the giveaway had on the number of page likes.
“That three-week period represents the fastest boom in likes the web page has viewed for the reason that its inception in early 2012,” Taylor asserts.
however that growth of a hundred and fifty% followers got here at a cost. Let’s take a look at the ROI.
The HERO4 Silver GoPro retails at $ 399, and the company put $ 300 in facebook ads at the back of boosting the publish, totaling $ seven hundred for the giveaway. Let’s evaluate that to taking the Promoted web page route. The graph beneath presentations paid likes and the natural likes that came because of the contest:
Taylor broke the alternative down pronouncing, “To get 9-35 likes per day with a $ 10 per day budget, achieving 1447 new likes would take anywhere from one hundred sixty days to forty one days, costing anyplace from $ 1,600 to $ 410. We did it in 22 days with $ 800.”
BrightHaus picked up a few good guidelines from the a success GOcase fb campaign.
to begin with, recognize your goals. What do you need to perform with a contest? make sure that your contest is in keeping with your higher business targets and the contests helps you accomplish those goals. WooBox has dozens of social media contest options and unending customization prospects; selecting which direction to follow must be finished in moderation.
now not handiest will have to the competition be on your advantage however your followers as smartly. It’s necessary to provide one thing that they need. much of the contest’s success hinges on what followers will get from participating. For GOcase, a GoPro camera made good experience.
Boosting your put up is a must. by way of intentionally deciding on who to target, which you could improve your success fee significantly. Take care to make sure you focus on the fitting demographic to maximize engagement. On the be aware of engagement, the wording and visuals you utilize will even have a massive affect.
ensure your messaging is clear and concise. BrightHaus needed to be playful and cater to the target audience of GoPros customers, they usually did simply that.