tremendous Bowl LI used to be one of the vital watched super Bowl video games of all time and attracted millions of social media posts but less than up to date games.
final night, woman Gaga danced round with drones overhead, and Tom Brady cemented himself as the best quarterback ever, making historical past. but much less individuals showed interest in super Bowl LI on facebook and Twitter than they had the two previous years.
For final night’s contest between the Atlanta Falcons and the new England Patriots, 44.833 million people on fb sent 175 million posts, in keeping with knowledge released by using Nielsen Social. those totals are down from the 60 million people who sent 200 million posts on facebook for last yr’s tremendous Bowl matchup between Peyton Manning’s Denver Broncos and Cam Newton’s Carolina Panthers. And both of those games had been dwarfed by means of the document-breaking super Bowl forty nine, which attracted sixty five million individuals on fb who sent 265 million posts.
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Tom Brady’s fifth super Bowl win fared just a little better on Twitter. super Bowl LI attracted 3.432 million people who both composed and/or engaged with a super Bowl-associated tweet. that’s roughly four hundred,000 less than the 3.8 million people who tweeted about super Bowl 50. yet, there have been still 27.6 million tweets using the super Bowl LI hashtag, up from super Bowl 50’s 27 million hashtag-related tweets.
except this 12 months, no one had ever considered a super Bowl go into extra time and yet the overtime in tremendous Bowl LI didn’t translate in the viewership numbers. tremendous Bowl LI had an average target market of 111.3 million folks, down somewhat from super Bowl 50’s 111.9 million. super Bowl LI did have a typical streaming audience of 1.7 million, ahead of final 12 months’s 1.four million reasonable streaming target audience, and more than twice the 800,000 folks NBC’s circulate of tremendous Bowl forty nine averaged. but these streaming quantity might were even larger if Fox’s streaming choices hadn’t crashed during the game.
The tremendous Bowl’s underwhelming viewership and social media activity cap an NFL season that noticed declines in common season and playoff tv scores in comparison with the ultimate two years.
Social Media–Digital developments