Nothing says “struggle” moderately like staring at this 12 months’s U.S. presidential candidates vie for consideration on social media. And while Clinton and Trump have each been aggressive about posting steadily throughout social channels, the driver in the back of their respective affect has been the everyday people who share the candidates’ messages with their networks of friends, household and colleagues.
With the election in its remaining stretch, we used our platform to investigate the candidates’ facebook web page job from the last seven months. Our aim was simple: resolve which candidates’ “micro-influencers” (folks with between 500-10,000 followers) have had the most affect on facebook, and look at how their influence has changed over time.
This analysis keen on each and every candidates’ one hundred most influential lovers in line with both their engagement, and their ability to pressure engagements inside their community with organic posts on each candidate’s fb page. We captured the info on the conclusion of three key situations in the campaign: super Tuesday, the GOP conference, and October’s last debate.
For the primary time on this election, not simplest are extra individuals are talking about Clinton than Trump, but Clinton’s top one hundred most influential fans are driving significantly extra action than Trump’s. inspect the infographic under for a full summary of our diagnosis.