Pinterest has transform a core hub for searching and procuring task, with studies displaying that Pinners are 4X extra possible to make the most of the platform to find and store for products than users on some other social community. And with more than 100 million monthly lively Pinners, that presents an opportunity too excellent to move up, especially for B2C brands.
One house the place Pinterest is particularly sturdy is in planning. The visible nature of Pinterest lends itself to extra aspirational searching – as mentioned with the aid of CEO Ben Silbermann, Pinterest is “the world’s catalogue of concepts”. That component takes on more precedence all the way through the vacation duration, with Pinners getting into early to begin planning – in reality, in line with Pinterest, around 70% of Pinners have indicated that they’ll be planning holiday hosting actions, compared to handiest 50% of non-customers.
And Pinners additionally spend more cash on pleasing and adorning that others – 67% more, according to the platform’s newest record.
To assist marketers be aware how they can capitalize on this chance, Pinterest has published this new infographic (beneath) outlining what developments brands should look to tap into.
<img alt="How to Tap into Holiday Trends on Pinterest [Infographic] ads! (Why?)