With the up to date unlock of Instagram stories, there’s been quite a bit (so much) of talk about it simply being a replica of Snapchat stories. The discussion has different from what that suggests for social media to what the pros and cons are, and what the similarities and variations are, to finally whether or not or not its moral. but the question social media people and companies alike will soon come round to asking is “does the dearth of innovation from Instagram even matter?”
Don’t misunderstand, we love Instagram. And Snapchat. Who doesn’t? And we love looking at a young platform grow and evolve and with it a purpose, a demographic, and a way of life. but let’s be trustworthy, isn’t Instagram just tactfully keeping up, now not innovating?
traditionally, Instagram is a Cautious Follower
- In June of 2012, Vine was founded and by means of October of the identical year it used to be got through Twitter;
- In the identical year facebook acquires Instagram;
- Vine officially launches in January of 2013;
- fb releases longer “Video on Instagram” in June of 2013;
- Snapchat releases “stories” in October of 2013;
- in the fall of 2013 facebook tries to buy Snapchat for $ 3b in money (and is declined);
- Instagram releases “tales” in August of 2016.
Even these few of examples of Instagram’s main “traits” convey that they’re no longer truly innovating anymore, they’re simply roughly tweaking what’s already working somewhere else, dismissing their hands and announcing “voilà”. That’s to not say they haven’t been slowly working towards being a platform for companies as well as consumers, but the place’s the innovation?
And Now, Instagram stories
Instagram stories is fb’s method of competing and handing over much more video content material. structures equivalent to Vine, Snapchat, and Periscope have resulted in video being the most up to date ticket in social media at this time. After the failed acquisition of Snapchat, it makes sense for fb to focal point on adapting the platform they already personal (Instagram). each social platform is preventing for video content material domination, and with stories, Instagram has tactfully caught up.
So, does this lack of innovation matter?
As a small industry you’re constantly looking to develop and enlarge, and stagnancy doesn’t suit that. So it’s a part of your job to keep an ear to the ground and consider of what’s going on in social media and be open to it (and plan for it). So in that sense, sure, it issues that Instagram has released a new feature as a result of Instagram is continuing to grow as a hotspot for businesses, small and large – as is Snapchat – and leveraging new platform features is frequently a good suggestion.
on the other hand, the innovation debate doesn’t matter as a result of it’s your demographic that dictates what social structures you’re on, the content material you’re producing, where you’re having successes and where absolute best that you may succeed in your objectives as a company. the fact that Instagram (or every other platform) will not be innovating, and as an alternative merely copying features from other platforms, doesn’t actually matter in that context.
Your success at reaching your demographics does’t rely on these new options. they may be able to no doubt be useful and create extra alternatives, but on the end of the day, the content you produce with the options to be had is what will construct and care for a following. although Instagram had never offered tales, those business who were curating nice, targeted, feeds with the prevailing options were nonetheless discovering social media success.
Innovation is at all times favored, but as a trade on social media you shouldn’t get too wrapped up within the arguments of what options are better the place. instead, stay in the recognize, run assessments, take each and every debate with a grain of salt, and run every platform to easiest fit your demographics, leveraging each and every characteristic to benefit your social media presence.
if you wish to reach a brand new demographic, recognize what target audience platforms are reaching and start planning.