while many traditional publishers are figuring out their social media strategies, The shade Room has already constructed an Instagram-centric media juggernaut.
on account that its founding in 2014, the startup’s Instagram account (which offers famous person news aimed at a black target audience) has attracted more than 8.9 million followers — evaluate that to the new York times’ 2.four million, TMZ’s 1.4 million or TechCrunch’s measly 583,000.
The shade Room has been called Instagram’s TMZ, whereas founder Angie Nwandu has been described because the younger technology’s Oprah. on the same time, like several giant publisher, it’s had its share of disputes with fb and with celebrities.
Nwandu will probably be joining us this yr at Disrupt new york, where I’ll ask her about how she’s attracted her audience, the potentialities for constructing an enormous industry on Instagram and her wariness about promoting out to Hollywood.
you can clutch tickets to Disrupt the big apple, on the way to happen from may just 15 to 17 at long island’s Pier 36, proper right here.
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