Mobile App users in the US and UK are spending more viewer time on TikTok than that of YouTube.
Information Data from app statistics firm “Annie: states that avg time per user spent on TikTok, is higher than Youtube indicating high levels of engagement.
App Annie showedTikTok as taking over streaming and social media landscape.
Although YouTube retains the top spot for overall time spent on it’s platform, however not per avg user – and it has many more users overall.
Google’s YouTube has an estimated 2 billion monthly users, while TikTok’s most recent public figures suggests it has about 700 million in mid-2020s.
The “time spent” metric in its report only accounts for Android phones – but also does not include China, where TikTok – known locally as Douyin – is a major app.
“YouTube still leads TikTok in overall time spent, including in the UK,” explained Jamie MacEwan, from Enders Analysis.
“YouTube’s mass audience means it’s getting more advertising within it’s metric that is comparatively light internet users… it’s just reaching everyone who’s online.”
The most-interest in YouTube users probably “match or almost surpass” the views of TikTokers.
Albeit”none of that’s to say TikTok isn’t a success”, he added.
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“TikTok was spending huge to attract new users, however they did not necessarily hang around for long periods compared to other social media mobile apps.
“Now we know that in the US & UK, TikTok has revamped YT, and is reeling in the social giant Facebook… that’s a huge approval.”
The avg”time spent” in the app does not include China, where TikTok is produced.
It shows that in the UK, TikTok surpassed YouTube back in June 2020, and has maintained its lead since. In the US, TikTok and YouTube traded places multiple times late last year before TikTok emerged on top in April 2021.
Alternatively other stats tracked by the firm reflect TikTok’s increasing importance on a global scale.
Among social, communication, photo, video and entertainment apps, TikTok is thus ranked as the most-downloaded globally since 2020 and It also competes with YouTube for the top spot in spending for apps and goods.
With live-streaming – including TikTok – is fuelling a surge in money spent on creators.
Apps that promote live-streaming as proprietary feature” and function accounts for three-quarters of money spent in the top 25 social apps in the first half of 2021, the report says.
On gaming app Twitch, e.g. viewers can purchase “Bits” – a virtual currency – and spend them to “cheer” streamers during a live streams. alternatively they can set up a recurring subscription to a creator’s channel in exchange for subscriber-only benefits.
Tiktok lets it’s users tip the creators with “coins” – and has its own version of “bits”, while YouTube runs similar programmed for its live YT streams.
The report also highlights another winner in the past year was Snapchat.
The AI based site focused messaging app saw its downloads outside the US grow by nearly 30% year-on-year, and by 45% on two years ago,