With Thanksgiving weekend quick approaching, together with Black Friday and Cyber Monday, most manufacturers have locked down their advertising plan for the period. however if you happen to haven’t finalized the whole lot – or although you’ve – there’s still time to get in some last-minute tweaks to assist capitalize on the elevated procuring activity.
listed here are some key insights and guidelines from Twitter’s Retail marketing and sales strategy Lead Eileen Ann on the right way to make the most of Twitter for final Social Media Today” src=”http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/thanks1.png”/>in step with Euromonitor research, 60% of people on Twitter will nonetheless be shopping as much as the remaining-minute. that implies there’s nonetheless abundant opportunity to succeed in them with offers and promotions.
along with this, virtually 1/2 of Twitter users who observe outlets on the platform do so that you could learn about upcoming offers and promotions.
<img alt="Twitter Provides Last Minute Thanksgiving Weekend Promotion Tips the opportunity is apparent – whereas Twitter isn't for every brand, in the event you do have a following on the platform, it’s worth considering that indisputable fact that individuals are looking for the latest deals and data, and will likely be proper as much as, and even thru, the weekend.
<img alt="Twitter Provides Last Minute Thanksgiving Weekend Promotion Tips clothing and entertainment content material had been the most popular product segments on Twitter closing 12 months, so in the event that they relate to your choices, once more, now's the time to get on it and reach out to that target audience.
in addition to this, Ann advises that brands should additionally:
- assist make the holiday season much less irritating with existence hacks, like tips on dwelling repair and decoration
- Use easy and clear messaging when selling offers to faucet into that demand
- Shorten the path to buy with the aid of linking to product pages for Cyber Monday deals
We’re heading into the biggest retail procuring duration of the year, and all of it kicks off with this coming weekend. It’s worth making sure you’re exploring all avenues and maximizing your opportunities by means of social media outreach.
additionally, in the event you’re interested, Twitter’s released some new Thanksgiving stickers to embellish your photos.
I imply, maybe you don’t wish to put a turkey in your head, but they might be helpful for brand promotions, tying into the theme.