Twitter is rolling out a brand new feature designed to extend the quantity of visual content in customers’ timelines and inspire extra tweets and replies: it’s prompting customers who’ve just up to date their profile picture to post a hashtagged tweet about the alternate. The tweet will be appended with #NewProfilePic, which is able to then be considered via all of the customers’ Twitter followers.
TechCrunch observed that tweets about #NewProfilePic first regarded again in December, with some referencing the truth that this seems to be a brand new Twitter characteristic.
A Twitter spokesperson has established the rollout and timeframe, saying that users shall be brought on to tweet with the autofilled hashtag, however the tweets will not be sent out mechanically. The tweet can be edited to assert whatever the person desires.
The addition first launched on Android, where it’s now on hand to all customers. A small percentage of iOS users might also use the feature, but the full rollout on that platform remains to be weeks out, Twitter tells us.
although a minor alternate to the Twitter expertise, it’s one that can be used to extend user engagement.
facebook, as some degree of comparability, makes profile image updates public. These virtually always get likes and comments, though other photograph uploads don’t essentially receive the identical attention. Plus, over the last couple of years, fb has extended upon profile image updates with a number of options, permitting users to do things like set temporary profile photos, use movies as an alternative of static images, add decorative frames, and use 0.33-party apps (in addition to its personal MSQRD app) to create profile videos.
Twitter, by way of comparability, is starting off a lot smaller. It’s no longer forcing customers to tweet, best suggesting they do. And profile footage are nonetheless simply regular, uploaded images.
That being mentioned, for a specific youthful Twitter demographic, swapping out photos is a form of self-expression. by means of noting this task in a tweet, Twitter could also be subtly encouraging them to do it more.
alternatively, now not all customers are as enthusiastic. Some seem to be expressing extra confusion or dismissal, even referring to the function as weird and silly now and then.
however Twitter tests a number of minor consumer interface changes, no longer all of which go are living. the truth that this one has made the minimize indicates the function is seeing enough usage that the corporate believes it will have a measurable impact on engagement.
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