<img alt="Why Microsoft's $ 26 Billion Bet on LinkedIn is Brilliant Business i have been saying for a while now that LinkedIn is fascinated by becoming a one-cease shop for professionals worldwide.
Now they’ve a $ 26 billion test to prove it.
The news that Microsoft has bought LinkedIn for $ 26.2 billion only re-affirms what i’ve been evangelizing in this area for a while – that LinkedIn has quietly reinvented itself as the top networking, learning and gross sales vacation spot for experts on-line.
what to anticipate
the largest news nugget to tug out of the announcement is that LinkedIn and Microsoft are going to actively – and aggressively – integrate into each other’s platforms as much as that you can imagine.
provided that Microsoft has a billion customers, and that LinkedIn has 433 million individuals in 200 nations (and is adding around 2 new members each 2d), that’s a variety of mavens we’re speaking about.
probably the most most immediate integration opportunities mentioned with the aid of LinkedIn CEO Jeff Weiner embody meshing LinkedIn with Microsoft Outlook, Calendar, energetic listing, administrative center, home windows, Skype, Dynamics, Cortana, Bing and extra.
He also talked about intently connecting Microsoft’s Dynamics social selling tool with LinkedIn’s sales Navigator, together with:
“…our purpose to change into [e-learning] and building … with the aid of deeply integrating the Lynda.com/LinkedIn learning solution in place of work alongside one of the most most popular productiveness apps on the earth. (notice: 6 of the highest 25 hottest Lynda.com courses are associated to Microsoft products.)”
long story quick, there are plenty of Microsoft merchandise that can be more advantageous and more advantageous by integrating LinkedIn’s treasure-trove of each person user and firm data directly into them, together with the reverse being actual with LinkedIn’s rising platform of apps and instrument instruments.
The Longer View
As any person who makes his living educating others how one can utilize LinkedIn for gross sales and marketing, i like this deal for a lot of reasons.
Chief amongst them is the truth that LinkedIn now has what quantities to an open wallet to flesh out its bold plans and expand its empire as the sector’s largest “professional” social media network.
As Weiner mentioned:
“imagine a world the place we’re now not taking a look up at Tech Titans reminiscent of Apple, Google, Microsoft, Amazon, and fb, and questioning what it will be wish to operate at their out of the ordinary scale — because we’re one in all them.”
also, it is key to keep in mind that LinkedIn’s severe desire to outgrow its reputation as only a “jobs” or “profession” web page.
From integrating e-finding out straight away into the platform, to opening up its own freelance market, accordingly making it easier than ever to sell services and products to different professionals right away on the site, LinkedIn is realizing a imaginative and prescient of coping with virtually every component imaginable in the professional place of work.
Getting the backing of a corporate large like Microsoft whereas retaining its title and independence makes it an awfully, very thrilling time to be LinkedIn.
So, if you have not not too long ago polished up your LinkedIn profile and been energetic on the community, now could be a just right time to start – as a result of issues are best going to get bigger and higher within the days to come back.