<img alt="Will Your Content Make a Difference? web site is your mousetrap. Your content is the cheese.”
just a few years ago, I gave a post I wrote for content material advertising and marketing Institute the title above. The title had magic power. It spoke to anyone, someone unique, one of the vital smartest minds in all of digital advertising, Andy Crestodina. those two sentences one way or the other related Andy and i.
Andy’s the co-founder of Orbit Media Studios, writer of content material Chemistry – and much more. He’s become a mentor, a contributor to my new e-book, a great good friend, and the co-host of this, our new podcast.
Introducing content material matters
The content issues Podcast won’t be the interview fashion podcast you’ve come to predict from marketers.
each episode will:
- center of attention on one subject that matters to content material marketers and offer you actionable ideas to help construct your online business
- characteristic Andy and Barry
- include 2 power tips about content and web page conversion (your cheese and mousetrap)
- Be recorded survive Blab, so that you may listen live, chat, ask questions, subscribe to the dialog, watch the playback, share and embed the periods
- fit in the 22-minute or so timeframe of the average commute
- Be on hand by means of iTunes, Stitcher, Spreaker, SoundCloud, YouTube and most podcast gamers
here’s Episode #1: Will Your content Make a difference?
hearken to this episode to hear Andy and Barry talk about:
- What makes content material meaningful?
- How does any specific piece of content upward push above the noise and make a distinction?
- the difference between excellent and nice content material
- The site tool that tells you what folks need out of your content material
- four how to uncover your audience’s burning questions
- 3 metrics to be able to inform you in case your content is hitting the spot
- Is it improper to imagine your entire content material should connect to things you sell?
- how you can uncover in case your content mattered
- The content material goldmine you’re sitting on, but don’t notice
- the #1 ability for all entrepreneurs
- How occasionally the important thing to great content is served to you on a silver platter1
- methods to get the voice of your customer onto your web site Social Media Today” src=”http://www.socialmediatoday.com/sites/default/files/adhutchinson/files/Andy-quote-1024×512.jpg”/>
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