Beekeeper, the Switzerland and U.S.-based totally startup that gives a mobile-first communications platform for employers that want a greater option to be in contact with blue-collar and repair-oriented workers, has beefed up its coffers with $ 5 million in new funding.
The spherical is being led by means of Fyrfly project companions, with extra investment with the aid of b-to-v partners, Polytech Ecosystem Ventures. several angel traders also participated together with Ariel Luedi, and Niklas Ostberg (the co-founder and CEO of online take-out ordering behemoth supply Hero).
based again in 2012, Beekeeper has its roots in a cellular social community known as Spocal, which targeted students in Switzerland. but when its founders started to take into accounts monetising the provider they hit on the idea of taking that cellular communications comprehend-how and making a product to assist employers higher keep up a correspondence with staff within the service business and conventional blue-collar workers — or mainly any type of employee who is ‘deskless’.
“As we have been talking to advertisers about accomplishing our online neighborhood, brands had been coming again to us to look if they might use it themselves for other purposes, particularly to be in contact with their employees,” says Beekeeper CEO Cristian Grossmann. “They wished social conversations, not e-mail – and often simply didn’t have e mail addresses – and actually didn’t have any just right white-label solutions that had been architected for mobile”.
for that reason the idea for Beekeeper was once born. “We immediately realized that this was a huge value, and an awesome opportunity to take employee communications out of the ruin room,” he adds. The resulting product has because found a market in retail, hospitality and manufacturing, with a mobile-first platform that replaces more arcane communique methods, comparable to pen and paper and shopper messaging apps like WhatsApp.
“typically we work with firms with large share of non-desktop, hourly wage and non-salaried workers who’ve restricted or no get admission to to desktop computer systems and corporate email addresses,” explains Grossmann. “this huge however overpassed section of the U.S. personnel relies on out of date methods of communication, such as written notes, bulletin boards, stand-up conferences and printed newsletters. This poses main issues for firms round compliance, scalability and regulate – and leaves workers feeling uninformed, disconnected and undervalued.”
To that end, Beekeeper says it currently has 60 undertaking clients in hospitality, retail and manufacturing with end customers in more than 100 nations the usage of its platform. And regardless of having its roots in Zurich, 50 per cent of the startup’s revenue comes from the U.S. where the corporate is now co-headquartered in San Francisco.
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