The Mode Media story refuses to finish — following its abrupt shut down closing 12 months, the corporate’s property have been bought via marriage ceremony-targeted advertising company BrideClick.
Mode prior to now operated lifestyle web sites including Glam and Foodie, plus a larger ad network that it stated reached a hundred and forty four million distinctive guests every month.
The financial terms of the deal weren’t disclosed, but BrideClick says it will relaunch beneath the name Glam Inc. It’s currently taking a look to rent a brand new editor in chief, as well as expanding its gross sales and technology teams.
“BrideClick and Glam are an ideal match,” mentioned BrideClick Chairman Henry Chamberlain within the acquisition free up. “BrideClick has a passionate team with a observe record of building lengthy-time period partnerships with bridal bloggers, social media influencers and advertisers. Glam.com gives us with the opportunity to launch into other content areas and cater to a much wider audience.”
The deal does no longer embody Mode Media Japan, which was once already received through investment staff Montero, with Mode founder Samir Arora (who’d stepped down from his CEO function) stepping again in as government chairman.
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