Baidu, China’s largest search engine, is may just develop its presence in India by using buying stakes in Zomato, BookMyShow, and BigBasket.
In an interview with the times of India, Tim Yang, the final manager of Baidu India, mentioned that the corporate has already had discussions with each company. A consultant for Baidu established that talks have taken location, but mentioned the corporate can’t give particular important points about funding plans but.
Restaurant search and reservation website Zomato, ticket booking platform BookMyShow and on-line grocer BigBasket are all examples of O2O startups. O2O, which is able to stand for “online-to-offline” or “offline-to-online,” is a catchall term for companies that concentrate on directing e-commerce visitors into brick-and-mortar businesses (or vice versa). regardless of its silly acronym, O2O is a main precedence for chinese tech companies, particularly those that need to grow their cell companies as a result of quite a lot of O2O commerce is carried out thru smartphone apps.
India is expected to overtake the us as the sector’s greatest internet market with the aid of user number soon. Unsurprisingly, many tech companies in China (which has the most web users on the earth)—including Tencent, Alibaba, Didi Kuaidi, and Xiaomi—are having a look at India as a possible market and supply of funding alternatives.
several of Baidu’s products are already to be had in India and have tens of thousands and thousands of users. the most well-liked ones are utility apps for Android units: ES File Explorer (which has over 10 million month-to-month energetic users in India), DU speed Booster (eight million), and DU Battery Saver (eight million).
It additionally operates a 3rd-celebration Android app retailer referred to as MoboMarket, which is already available in Hindi. fortify for more Indian languages is deliberate—including Bengali, Tamil, Marathi, Telugu, and Urdu—so as to appeal to customers in smaller cities, a part of Baidu’s plan to develop its person base via targeting people who are gaining access to the web or using smartphones for the primary time.
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