Evie is bringing its app search expertise to a new area for your cellphone.
The startup has partnered with Verizon (which owns TechCrunch) to launch a new product referred to as AppFlash. Like Evie’s present app launcher, AppFlash helps customers find content and services across different apps — and Evie is working with Verizon to make this the default experience on clients’ Android gadgets, shooting up each time they swipe to the left of their residence screen.
the use of AppFlash, that you may search or browse through listings of restaurants, movies, tune and apps. Then, when you in finding what you’re on the lookout for, that you could soar into a particular app.
So in the event you’re taking a look for a selected film or tv express, you don’t have to open every of your streaming video apps personally — you could just find it in AppFlash, then tap to look at in the best service. Or you can have a look at restaurant listings in AppFlash, then open up one app to get designated data, or some other to make a reservation.
AppFlash also bargains common search across your entire apps, and it suggests apps that you may need to open or download. Co-founder and CEO David Zhao said these recommendations benefit from Evie’s “structured working out of the content material inside apps” and are in accordance with both context and user behavior.
Plus, the product uses app virtualization technology developed throughout the corporate’s earlier incarnation as Voxel (which launched at TechCrunch’s Startup Battlefield in 2013). So if somebody decides to check out out one of the most advisable apps, they are able to play with it for up to a minute without having to download it first, and and not using a data expenses.
Zhao stated that while the Evie launcher has been installed more than 1 million times and has been used for 500 million app launches, by way of working with Verizon to deliver this expertise right next to the home reveal, Evie is creating “the lowest friction manner of complementing current experiences,” fairly than “looking to change the entire experience on the telephone.”
T.J. Vitolo, a director of product management at Verizon, delivered that his priority used to be making sure AppFlash was once something that could be utilized by a mass target market, for whom it will serve to be able to “power discovery for a variety of services they’re now not accustomed to.” For more tech-savvy customers, he mentioned AppFlash may still be useful with the intention to “string collectively logical app engagements … relatively than bouncing from different apps.”
“Ninety % of our smartphone customers love their smartphone and love to get things performed — they only need to understand the best way to get them carried out simpler and easier,” Vitolo said.
The service will likely be rolling out across Verizon Android units within the coming weeks. Zhao mentioned AppFlash is the Verizon-branded model of a brand new Evie product Sidescreen, which may eventually be offered with the aid of other cell carriers.
“we haven’t any contractual exclusivity with Verizon, but they are our first and most vital partner,” he introduced. “we are committed to making this work with Verizon first prior to different service/OEM companions.”
Featured picture: Evie
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