French online restaurant FoodChéri raises €6M Series A

French food supply startup FoodChéri, which operates a web-based only restaurant alongside the traces of EatFirst within the UK or Munchery’s authentic model in the united states, has raised €6 million in sequence A funding led through 360 Capital companions, and Breega Capital.

Spanish VC Samaipata Ventures (a fund managed by the founders of on-line takeout ordering market La Nevera Roja) also participated, together with meals and beverage “boom fund” Ambrosia Investments.

also noteworthy is that Samaipata Ventures is already an investor in Jinn, the Europe comparable-hour supply startup, which counts meals delivery as one among its hottest categories.

currently serving 1,000 meals per day to “busy mavens” in Paris and more than a few suburbs, including Neuilly-sur-Seine, Levallois, Boulogne-Billancourt, and Issy-les-Moulineaux, FoodChéri allows you to order fresh chef-prepared meals that are chilled and ready to reheat and devour upon supply.

It’s a edition that avoids some of the pitfalls confronted through restaurant delivery services, corresponding to UberEATs and Deliveroo, in that orders will also be pooled for delivery as food doesn’t wish to be delivered scorching. FoodChéri also allows orders to be positioned “on-demand” or days prematurely.

“[We help] city dwellers consume more energizing, more healthy house-model foods with the convenience of fast meals delivered to your doorstep,” explains FoodChéri co-founder and CEO Patrick Asdaghi, who was prior to now CMO of l. a. Fourchette.

“We solve it with a ‘full-stack’ food operation, from growing the recipe and getting ready the ingredients to closing-mile delivery, and everything in between”.

Asdaghi tells me the preliminary center of attention for FoodChéri was once serving dinner for busy professionals, however in April 2016 delivered lunches. The startup also targets smaller companies that don’t have their own cafeterias or wish to provide an alternative and more fit lunch option for body of workers.

“lots of our shoppers work full-time and don’t at all times have the time or power to make their very own meals, or need a exchange from the native cafeteria or snack shop, however nonetheless need to devour well without exploding their budget. In France our primary competitor is Frichti although they’ve a quite totally different positioning in terms of the meals providing”, he provides.

in the meantime, FoodChéri says the dollars will basically be used to extend delivery areas inside the larger Paris area before attainable international enlargement. as well as, the startup plans to spend on recruitment to add an additional dozen or so workforce to its present 40 person headcount, and for further product development.