For years, TechCrunch has had a “Collaborative Consumption” class, which integrated firms like Airbnb, Uber, and so on. but as time passes, and increasingly ‘on-demand’ companies transfer from 1099 to W2, the term ‘collaborative consumption’ starts to make much less and not more feel.
Internally, we floated the theory of adjusting the title of that category to ‘On-Demand’, but some of us felt that on-demand is simply too fuzzy a time period, on condition that many firms categorize themselves as on-demand even when their product or service isn’t deliverable on the spot.
So, out of laziness or deference or some aggregate of the 2, we’re turning to our faithful readers.
What do you think we will have to name companies like Airbnb, Uber, Postmates, to hand, etc.? On-Demand? CoCo? Sharing Is Caring?
Use your creativeness and tell us within the comments.
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