Just Eat backs Flypay to help restaurant and pub chains consolidate their tech

just devour, the net takeout ordering behemoth, has invested in U.okay. startup Flypay, which has constructed a platform to assist restaurant and pub chains consolidate their quite a lot of and disparate know-how options. the size of the spherical is £3.5 million and serves as an extension to the corporate’s previous collection A that saw it decide up £7 million led by way of media model TimeOut.

The investment can also be described as a “strategic partnership” and sees simply consume become the most recent tech partner on Flypay’s Flyt platform, which lets restaurants and pubs/bars integrate a lot of tech and services, from bookings and loyalty, to issues like delivery and critiques.

The startup at first focussed on offering a pay-at-table app to will let you settle your restaurant bill “waiter-free,” earlier than adding further services akin to order and acquire, order at desk, pay at bar and customer loyalty options.

however, it has on account that realised that there’s extra worth in building a expertise stack that doesn’t just compete with but integrates a few of the tech options the hospitality business already makes use of.

“For hospitality operators, our new Flyt platform goals to make it significantly more uncomplicated to innovate round digital commerce, each on the subject of integrating technologies across the buyer ride… into their very own apps, in addition to connecting into the largest aggregator apps and different platforms, such as messaging, voice commerce and who-is aware of-what’s-next,” Flypay founder and CEO Tom Weaver tells me.

“Our consumers are mainstream informal eating and pubs manufacturers. We at the moment work with shoppers like Wahaca, GBK, Jamie’s Italian, Fuller’s, Chilango, and lots of others. We’ve just signed one of the vital popular restaurant brands in the U.ok., to be introduced rapidly, to create some uniquely different experiences,” he provides.

To that finish, simply consume and Flypay say they plan to collaborate on “digital experiences” for operators across the casual dining sector. this may see Flypay integrating supply into restaurant and bars’ personal apps, powered by means of Flyt. but that’s just the start.

There’s also plans to supply simply consume’s customer base access to in-restaurant experiences, and to work collectively to make it more uncomplicated for eaterie, pub and bar operators to “adopt and utilise supply technology”.

Says David Buttress, CEO of simply eat, in a observation: “Investing in Flypay will permit us to continue to build a seamless experience for consumers who will be capable to order, pay, receive consumer care and book supply thru the same product. The expertise will assist us to improve our offer to casual dining restaurant chains, enabling them to fulfil supply using simply consume. The Flyt platform has the prospective to transform the digital ride in the informal dining space and we see huge potential on this know-how.”