Medium announced today that it has acquired Embed.ly to beef up publishers with backend APIs for embedding content material.
Embed.ly helps writers with the aid of providing analytics on content material and customised suggestions and promotions. Their APIs are at the moment utilized by an all-celebrity list of publishers together with the new York occasions, NPR, and The Atlantic. corporations like Reddit and Airbnb also use the provider.
At this level, the corporate is servicing 500 million API requests per thirty days. The team will proceed to function independently of Medium and is currently pursuing innovations in embedding native video.
The analytics options of Embed.ly let publishers see who is clicking on what, and the number of plays and minutes watched for video.
“we want publishers to be mindful why content material is doing neatly,” stated Kate Mason, head of communications for Medium.
Medium is doubling down on writer tools. earlier this 12 months the company got Superfeedr, a company that produces APIs to help produce feeds quickly and push them to the appropriate locations.
As a part of its services and products, Medium rolled out a beta monetization application allowing users to promote stories as an promoting unit. moreover, the company has a membership software that allows content material creators to lock some content material in the back of a paywall.
At a greater degree, Embed.ly has constantly strived to standardize embedded content material to make existence more straightforward for both content creators and content material shoppers.
“the problem with embeded content material is that there aren’t any excellent requirements,” mentioned Sean Creeley, co-founder of Embed.ly. “we want what seems wonderful on Medium to look nice on WordPress VIP and other structures. Medium provides us the power and platform to create truly great open standards round embeds.”
so far, the company has raised $ 1.02 million in both equity and debt financing from Y Combinator, SV Angel, Lowercase Capital, and others. according to PitchBook, the company’s most up to date valuation was $ 3.9 million in 2011.
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Startups – TechCrunch
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