Databerries is saying that it has raised $ 16 million in collection A funding — money in order to help the Paris-headquartered firm launch in the U.S..
The startup describes its means as “real life targeting.” it really works with brick-and-mortar shops to direct their advertisements at customers who have been to their retailer or a competitor’s store, then lets in those retailers to measure when their ads actually result in retailer visits.
The platform was first launched in December 2015, and the company says it works with greater than 100 companies, together with Toys R Us and McDonalds.
the brand new funding was once led by means of Index Ventures, with participation from ISAI, Mosaic Ventures, former Criteo COO Pascal Gauthier and former Criteo President Greg Coleman (now president at BuzzFeed).
should you’re questioning concerning the Criteo connection, CEO Benoit Grouchko was once in the past a manager at the French adtech firm. Grouchko based Databerries with COO François Wyss (a former Googler who’s best the staff in america) and CTO Guillaume Charhon.
“Databerries deals shops a visitors acquisition answer that works for offline advertising, but also leverages the internet marketing requirements the business has turn into used to: correct concentrated on, personalization, efficiency dimension and return on funding optimization,” Grouchko stated in the funding liberate. “because of this, Databerries is leveling the enjoying container between pure ecommerce and brick and mortar.”
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